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Showing posts with label CSR. Show all posts
Showing posts with label CSR. Show all posts

Saturday 28 March 2020

Why India’s wealthy happily donate to god and govt but loathe helping needy and poor

Be it Amitabh Bachchan or Virat Kohli, India’s rich and famous are quick to lecture or follow PM Modi’s diktat. But selfless charity is missing among most Indians writes KAVEREE BAMZAI in The Print


Migrant workers in Delhi trying to get back to Uttar Pradesh amid the nationwide Covid-19 lockdown | Photo by Suraj Singh Bisht | ThePrint


The modern world is facing its worst crisis in coronavirus pandemic and what are Indian celebrities doing? Well, many clapped and banged pots and pans on 22 March at 5 pm following  Prime Minister Narendra Modi’s call, and filmed themselves while doing so. Others are showing us how to do dishes and clean the home, participating in mock celebrity bartan-jhadu-poncha (BJP) challenges. The rest of the world is trying to help find a cure for the deadly virus or providing monetary assistance to the poor or arranging equipment for medical workers, underlining yet again the generosity gap between other countries’ and India’s elite.

Tennis star Roger Federer donates $1.02 million to support the most vulnerable families in Switzerland during the coronavirus crisis; India’s former cricket captain Sourav Ganguly gives away Rs 50 lakh worth of rice in collaboration with the West Bengal-based company Lal Baba Rice, in what is clearly a sponsored, mutual brand-building exercise. Chinese billionaire Jack Ma donates one million face masks and 500,000 coronavirus testing kits to the United States, and pledged similar support for European and African countries; Amitabh Bachchan uses social media to spread half-baked information — such as ‘flies spread coronavirus’ — and wonders if the clanging of pots, pans and thalis defeats the potency of the virus because it was Amavasya on 22 March (he later deleted the tweet).

Hollywood’s golden couple Blake Lively and Ryan Reynolds announce they will donate $1 million to Feeding America and Food Banks Canada that work for low-income families and the elderly; while Indian cricket and Bollywood’s beautiful match Virat Kohli and Anushka Sharma get into familiar lecture mode, asking everyone to “stay home and stay safe”. This follows Anushka Sharma’s earlier run-in with a ‘luxury car’ passenger where she ticked him off for violating PM Modi’s diktat of Swachh Bharat. 



Where the rich are charitably poor

What makes rich and famous Indians so quick to lecture, especially on issues in congruence with government initiatives, but so loathe to help the poor desperately in need? The 2010 Giving Pledge by Warren Buffet and Bill Gates, to which five wealthy Indians are signatories, was meant to give a gigantic push to philanthropy worldwide. This was followed by India’s then minister of corporate affairs Sachin Pilot making it legally mandatory for companies to put aside charity funds for Corporate Social Responsibility (CSR) projects, making India the first country in the world to pass such a legislation. This year, an attempt to criminalise non-compliance was eventually softened after an uproar from corporates.

Philanthropy is up. According to Bain and Company’s annual Philanthropy Report 2020, domestic philanthropic funding has rapidly grown from approximately Rs 12,500 crore in 2010 to approximately Rs 55,000 crore in 2018. Contributions by individual philanthropists have also recorded strong growth in the past decade. In 2010, individual contributions accounted for 26 per cent of private funding, and as of 2018, individuals contribute about 60 per cent of the total private funding in India, estimated at approximately Rs 43,000 crore.

But in a prophetic warning, the report underscored the need for philanthropy ”to now consciously focus on India’s most vulnerable” and called for targeted action for the large population caught in a vicious cycle of vulnerability — precisely those worst hit by the coronavirus pandemic.

“The disadvantaged,” it said, “are unable to adapt to unpredictable situations that can push them deeper into vulnerability, such as climate change, economic risks and socio-political threats.” Even Azim Premji, who recently made news by committing 34 per cent of his company’s shares — worth $7.5 billion or Rs 52,750 crore — to his continuing cause, the public schooling system in India, has not set aside anything specific for those affected by the coronavirus. India’s second-richest man was the first Indian to sign The Giving Pledge.

Vaishali Nigam Sinha, Chief Sustainability Officer at Renew Power, started charity a few years ago to promote giving. Her experience has been less than happy. Indians, she finds, have refrained from planned giving for broader societal transformation. “Giving is individualistic and not driven via networks, which can be quite effective as we have seen in other parts of the world like the Bill and Melinda Gates Foundation. And in India, giving is usually done to get something back – to god for prosperity, to religious affiliations for advocacy of these platforms, and to government for business returns. Wealthy Indians need to learn to give in a planned way for greater social impact and transformation,” she says.

Little surprise then that India was ranked 124 in World Giving Index 2018 — and placed 82 in the 10th edition of the index compiled by Charities Aid Foundation looking at the data for 128 countries over the 10-year period. 


All of us are in the same boat

But it’s not about celebrities or wealthy Indians alone. We are all in it together. Special planes are sent to bring back Indians stuck abroad due to the pandemic, but labourers and daily wage workers are left to walk hundreds of kilometres to reach their villages. Doctors treating coronavirus patients will be applauded but not allowed to enter their homes.

JNU sociologist Maitrayee Chaudhuri calls it a potent mix of selfishness, self care and entitlement. ”We have a complete disregard for people on the margins and on whose labour we sit. It is all about us and our safety,” she says. This communal selfishness is very different from the churning in the 19th and early 20th century, which led to enormous social reform movements. The slow and meticulous destruction of ‘secularism’, ‘socialism’ and ‘liberalism’ has helped. As has the rise of neoliberal ‘individual self centredness’. “Not to talk about smartphone dumbness,” she adds. There is an absence of empathy everywhere, filled instead with the noise of thalis being banged and bells being rung to show symbolic gratitude to those who serve us.

The examples of those who are giving are few and far in between. There is comedian Kapil Sharma, who is giving Rs 50 lakh to the Prime Minister’s Relief Fund and southern superstars Pawan Kalyan, Ram Charan and Rajinikanth. But in general, our stars have chosen to share very little. Former cricket captain M.S. Dhoni, for instance, has been reported to have donated Rs 1 lakh to a charity trust in Pune, which led to some criticism and a counter from his wife Sakshi, even though it wasn’t immediately clear which incident she was alluding to.

India Inc hasn’t fared much better either. When PM Modi asked everyone to show their support for health workers fighting coronavirus by applauding them, one of the country’s most proactive industrialists was among the first to tweet his support, and also one of the first to be trolled for it. He quickly responded by offering to manufacture ventilators, among other things. Reliance is reportedly donating a hospital for coronavirus patients, weeks after Isha Ambani had hosted a Holi party on 7 March — when the number of coronavirus cases had rapidly begun to rise. Her mother, after all, is the queen of giving, contributing to an array of eclectic causes, and has been honoured for it by getting elected to the board of New York’s Metropolitan Museum of Art in 2019 or by becoming the first Indian woman in 2016 to be elected to the International Olympic Committee for supporting the sporting dreams of seven million Indian children.

But for India’s corporate class, it took a nudge from the Principal Scientific Adviser K. Vijay Raghavan to remind them that healthcare and preventive healthcare are covered under Schedule VII of the Companies Act: “Hence supporting any project or programme for preventing or controlling or managing COVID19 is legitimate CSR (CSR) expenditure.” He also quickly got an office memorandum issued by the Ministry of Corporate Affairs a day later. 


Elites’ capitalist worldview

Is there a kindness deficit in India’s business elite as well, which mirrors the lack of empathy of the country’s middle class? Business writer and bestselling author Tamal Bandyopadhyay says there are exceptions but culturally, the Indian business community is not exactly fond of opening up its purse on its own unless there is a compulsion. “Even when the companies are compelled, they find ways to evade it. We all know how many of them handle their CSR activities through creation of trusts. When it comes to buying electoral bonds, the story is different.

“Similarly, some of them get excited and rush to do certain things to express solidarity with the government in power. For instance, when the push is on digitalisation, there are takers for adopting towns for digitalisation in constituencies which matter. Essentially, most of them don’t believe in doing things no strings attached. Of course, there are people who believe in doing things quietly but they are exceptions,” he says.

In Western nations such as the US, philanthropy has deeper roots, with the practice essentially starting through donations to religious organisations. By the late 19th century, there was a rise of secular philanthropists such as Andrew Carnegie and John D. Rockefeller, which Stanford professor Rob Reich has noted as being controversial and one way of cleansing one’s hands of the dirty money.

In his book Just Giving: Why Philanthropy is Failing Democracy and How It Can Do Better (2018), he has noted: “Big Philanthropy is definitionally a plutocratic voice in our democracy, an exercise of power by the wealthy that is unaccountable, non-transparent, donor-directed, perpetual, and tax-subsidised.”

A similar critique has come from Anand Giridharadas, whose Winners Take All: The Elite Charade of Changing the World makes the argument that the global financial elite has reinterpreted Andrew Carnegie’s view that it’s good for society for capitalists to give something back to create a new formula: It’s good for business to do so when the time is right, but not otherwise. According to Reich, philanthropy works when it is able to find a gap between what governments do and what the market wants.

Few people exemplify this better than Bill Gates, who has for long donated to the cause of global healthcare. The Bill and Melinda Gates Foundation has already contributed $100 million to contain the virus, which he declared a pandemic even before the World Health Organisation did. The Foundation’s newsletter The Optimist is also performing a key role in spreading critical information about the Covid-19 pandemic and dispelling myths. 


Indian philanthropy isn’t secular

In India, the twain of religious giving and secular funding has not met. Management expert Nirmalya Kumar calls it a sensitive subject and says it is related to the philosophical concept underlying Indian religions such as Hinduism, Buddhism and Sikhism that believe in reincarnation. “Our soul starts life again in a different physical form based on the karma of previous lives. As such, as has been sometimes articulated to me, the lack of charity is an unwillingness to interfere with the consequences that God has determined appropriate. Who am I to come in between the person and their God?”

But the Rashtriya Swayamsevak Sangh (RSS) is traditionally known for engaging in social seva (not just swayam seva , or self service), evidenced by the Bharatiya Janata Party (BJP)’s decision to feed five crore people during the 21-day lockdown. Sikhism has a well-developed tradition of Guru ka langar, and it was on full display at Shaheen Bagh when ordinary Sikhs served food to people protesting against the Citizenship Amendment Act (CAA) and the National Register of Citizens (NRC).

Some business families also do philanthropic work, among them the Nilekanis, the Murtys and the older Bharatrams (their founder Lala Shri Ram founded Delhi Cloth Mills and set up several educational institutes like Shri Ram College of Commerce and Lady Shri Ram College). Radhika Bharatram, joint vice chairperson, The Shri Ram Schools, recalls growing up in a middle class, progressive home where her sister and she were encouraged to volunteer at the Cheshire Home and Mother Teresa Home. Marriage, she says, brought her into a home where making contributions to society was in the family’s DNA and she is now involved as a volunteer with organisations such as Delhi Crafts Council, Blind Relief Association, SRF Foundation, the CII Foundation Woman Exemplar Programme, and Cancer Awareness Prevention and Early Detection. What drives her is empathy: When “you come from a position of privilege, there is joy in making a difference to someone else’s life”. She says it motivates her when the purpose is greater than the individual.

Unfortunately, the middle class and the elites have tended to keep self interest above public interest. In the new world after the coronavirus pandemic, this is one attitude it must change.

Dickens and Orwell — the choice for capitalism

When this is all over, there is likely to be a new social contract. Which way will we go?  asks JANAN GANESH in The FT

This year is the 70th anniversary of George Orwell’s death and the 150th of Charles Dickens’s. Never spellbound by either (“The man can’t write worth a damn,” said the young Martin Amis, after one page of 1984), I was inclined to sit out all the commemorative rereading. And I did. But then the crisis of the day took me back to what one man wrote about the other. 

More on that in a minute. First, you will notice the pandemic is putting large corporations through a sort of moral invigilation. Ones that rejig their factories to make hand sanitiser (LVMH) or donate their knowhow (IBM) are hailed. Ones that behave like skinflints (JD Wetherspoon, Britannia Hotels) are tarred and feathered. 

Companies have to weigh how much discretionary help to give without flunking their narrow duty to survive and profit. 

This is the stuff of Stakeholder Capitalism or Corporate Social Responsibility.The topic has been in the air all of my career. It has been given new urgency by events. It is the subject of much FT treatment. 

And Orwell, I suspect, would see through it like glass. 

In a 1940 essay (how spoilt we are for round-number anniversaries) he politely explodes the idea of Dickens as a radical, or even as a social reformer. His case is that, for Dickens, nothing is wrong with the world that cannot be fixed through individual conscience. 

If only Murdstone were kinder to David Copperfield. If only all bosses were as nice as Fezziwig. That no one should have such awesome power over others in the first place goes unsaid by Dickens, and presumably unthought. And so his worldview, says Orwell, is “almost exclusively moral”. 

Dickens wants a “change of spirit rather than a change of structure”. He has no sense that a free market is “wrong as a system”. The French Revolution could have been averted had the Second Estate just “turned over a new leaf, like Scrooge”. 

And so we have “that recurrent Dickens figure, the Good Rich Man”, whose arbitrary might is used to help out the odd grateful urchin or debtor. What we do not have is the Good Trade Unionist pushing for structural change. What we do not have is the Good Finance Minister redistributing wealth. There is something feudal about Dickens. The rich man in his castle should be nicer to the poor man at his gate, but each is in his rightful station. 

You need not share Orwell’s ascetic socialism (I write this next to a 2010 Meursault) to see his point. And to see that it applies just as much to today’s economy. 

Some companies are open to any and all options to serve the general good — except higher taxes and regulation. “I feel like I’m at a firefighters’ conference,” said the writer Rutger Bregman, at a Davos event about inequality that did not mention tax. “And no one is allowed to speak about water.” 

What Orwell would hate about Stakeholder Capitalism is not just that it might achieve patchier results than the universal state. It is not even that it accords the powerful yet more power — at times, as we are seeing, over life and death. Under-resourced governments counting on private whim for basic things: it is a spectacle that should both warm the heart and utterly chill it. 

No, what Orwell would resent, I think, is the unearned smugness. The halo of “conscience”, when more systemic answers are available via government. The halo that Dickens still wears. You can see it in the world of philanthropy summits and impact investment funds. 

The double-anniversary of England’s most famous writers since Shakespeare meant little to me until the virus broke. All of a sudden, they serve as a neat contrast of worldviews. Dickens would look at the crisis and shame the corporates who fail to tap into their inner Fezziwig. Orwell would wonder how on earth it is left to their caprice in the first place. 

The difference matters because, when all this is over, there is likely to be a new social contract. The mystery is whether it will be more Dickensian (in the best sense) or Orwellian (also in the best sense). That is, will it pressure the rich to give more to the commons or will it absolutely oblige them?

Thursday 24 January 2019

The new elite’s phoney crusade to save the world – without changing anything

Today’s titans of tech and finance want to solve the world’s problems, as long as the solutions never, ever threaten their own wealth and power. by Anand Giridharadas in The Guardian 


A successful society is a progress machine. It takes in the raw material of innovations and produces broad human advancement. America’s machine is broken. The same could be said of others around the world. And now many of the people who broke the progress machine are trying to sell us their services as repairmen.

When the fruits of change have fallen on the US in recent decades, the very fortunate have basketed almost all of them. For instance, the average pretax income of the top 10th of Americans has doubled since 1980, that of the top 1% has more than tripled, and that of the top 0.001% has risen more than sevenfold – even as the average pretax income of the bottom half of Americans has stayed almost precisely the same. These familiar figures amount to three-and-a-half decades’ worth of wondrous, head-spinning change with zero impact on the average pay of 117 million Americans. Globally, over the same period, according to the World Inequality Report, the top 1% captured 27% of new income, while the bottom half of humanity – presently, more than 3 billion people – saw 12% of it. 

That vast numbers of Americans and others in the west have scarcely benefited from the age is not because of a lack of innovation, but because of social arrangements that fail to turn new stuff into better lives. For example, American scientists make the most important discoveries in medicine and genetics and publish more biomedical research than those of any other country – but the average American’s health remains worse and slower-improving than that of peers in other rich countries, and in some years life expectancy actually declines. American inventors create astonishing new ways to learn thanks to the power of video and the internet, many of them free of charge – but the average US high-school leaver tests more poorly in reading today than in 1992. The country has had a “culinary renaissance”, as one publication puts it, one farmers’ market and Whole Foods store at a time – but it has failed to improve the nutrition of most people, with the incidence of obesity and related conditions rising over time.

The tools for becoming an entrepreneur appear to be more accessible than ever, for the student who learns coding online or the Uber driver – but the share of young people who own a business has fallen by two-thirds since the 1980s. America has birthed both a wildly successful online book superstore, Amazon, and another company, Google, that has scanned more than 25m books for public use – but illiteracy has remained stubbornly in place, and the fraction of Americans who read at least one work of literature a year has dropped by almost a quarter in recent decades. The government has more data at its disposal and more ways of talking and listening to citizens – but only a quarter as many people find it trustworthy as did in the tempestuous 1960s.

Meanwhile, the opportunity to get ahead has been transformed from a shared reality to a perquisite of already being ahead. Among Americans born in 1940, those raised at the top of the upper middle class and the bottom of the lower middle class shared a roughly 90% chance of realising the so-called American dream of ending up better off than their parents. Among Americans born in 1984 and maturing into adulthood today, the new reality is split-screen. Those raised near the top of the income ladder now have a 70% chance of realising the dream. Meanwhile, those close to the bottom, more in need of elevation, have a 35% chance of climbing above their parents’ station. And it is not only progress and money that the fortunate monopolise: rich American men, who tend to live longer than the average citizens of any other country, now live 15 years longer than poor American men, who endure only as long as men in Sudan and Pakistan.

Thus many millions of Americans, on the left and right, feel one thing in common: that the game is rigged against people like them. Perhaps this is why we hear constant condemnation of “the system”, for it is the system that people expect to turn fortuitous developments into societal progress. Instead, the system – in America and across much of the world – has been organised to siphon the gains from innovation upward, such that the fortunes of the world’s billionaires now grow at more than double the pace of everyone else’s, and the top 10% of humanity have come to hold 85% of the planet’s wealth. New data published this week by Oxfam showed that the world’s 2,200 billionaires grew 12% wealthier in 2018, while the bottom half of humanity got 11% poorer. It is no wonder, given these facts, that the voting public in the US (and elsewhere) seems to have turned more resentful and suspicious in recent years, embracing populist movements on the left and right, bringing socialism and nationalism into the centre of political life in a way that once seemed unthinkable, and succumbing to all manner of conspiracy theory and fake news. There is a spreading recognition, on both sides of the ideological divide, that the system is broken, that the system has to change.

Some elites faced with this kind of gathering anger have hidden behind walls and gates and on landed estates, emerging only to try to seize even greater political power to protect themselves against the mob. (We see you, Koch brothers!) But in recent years a great many fortunate Americans have also tried something else, something both laudable and self-serving: they have tried to help by taking ownership of the problem. All around us, the winners in our highly inequitable status quo declare themselves partisans of change. They know the problem, and they want to be part of the solution. Actually, they want to lead the search for solutions. They believe their solutions deserve to be at the forefront of social change. They may join or support movements initiated by ordinary people looking to fix aspects of their society. More often, though, these elites start initiatives of their own, taking on social change as though it were just another stock in their portfolio or corporation to restructure. Because they are in charge of these attempts at social change, the attempts naturally reflect their biases.

For the most part, these initiatives are not democratic, nor do they reflect collective problem-solving or universal solutions. Rather, they favour the use of the private sector and its charitable spoils, the market way of looking at things, and the bypassing of government. They reflect a highly influential view that the winners of an unjust status quo – and the tools and mentalities and values that helped them win – are the secret to redressing the injustices. Those at greatest risk of being resented in an age of inequality are thereby recast as our saviours from an age of inequality. Socially minded financiers at Goldman Sachs seek to change the world through “win-win” initiatives such as “green bonds” and “impact investing”. Tech companies such as Uber and Airbnb cast themselves as empowering the poor by allowing them to chauffeur people around or rent out spare rooms. Management consultants and Wall Street brains seek to convince the social sector that they should guide its pursuit of greater equality by assuming board seats and leadership positions.

Conferences and ideas festivals sponsored by plutocrats and big business – such as the World Economic Forum, which is under way in Davos, Switzerland, this week – host panels on injustice and promote “thought leaders” who are willing to confine their thinking to improving lives within the faulty system rather than tackling the faults. Profitable companies built in questionable ways and employing reckless means engage in corporate social responsibility, and some rich people make a splash by “giving back” – regardless of the fact that they may have caused serious societal problems as they built their fortunes. Elite networking forums such as the Aspen Institute and the Clinton Global Initiative groom the rich to be self-appointed leaders of social change, taking on the problems people like them have been instrumental in creating or sustaining. A new breed of community-minded so-called B Corporations has been born, reflecting a faith that more enlightened corporate self-interest – rather than, say, public regulation – is the surest guarantor of the public welfare. A pair of Silicon Valley billionaires fund an initiative to rethink the Democratic party, and one of them can claim, without a hint of irony, that their goals are to amplify the voices of the powerless and reduce the political influence of rich people like them.

 
Bill Clinton and Richard Branson at a Clinton Global Initiative event in New York in 2006. Photograph: Tina Fineberg/AP

This genre of elites believes and promotes the idea that social change should be pursued principally through the free market and voluntary action, not public life and the law and the reform of the systems that people share in common; that it should be supervised by the winners of capitalism and their allies, and not be antagonistic to their needs; and that the biggest beneficiaries of the status quo should play a leading role in the status quo’s reform.
This is what I call MarketWorld – an ascendant power elite defined by the concurrent drives to do well and do good, to change the world while also profiting from the status quo. It consists of enlightened businesspeople and their collaborators in the worlds of charity, academia, media, government and thinktanks. It has its own thinkers, whom it calls “thought leaders”, its own language, and even its own territory – including a constantly shifting archipelago of conferences at which its values are reinforced and disseminated and translated into action. MarketWorld is a network and community, but it is also a culture and state of mind.

The elites of MarketWorld often speak in a language of “changing the world” and “making the world a better place” – language more typically associated with protest barricades than ski resorts. Yet we are left with the inescapable fact that even as these elites have done much to help, they have continued to hoard the overwhelming share of progress, the average American’s life has scarcely improved, and virtually all of the US’s institutions, with the exception of the military, have lost the public’s trust.

One of the towering figures in this new approach to changing the world is the former US president Bill Clinton. After leaving office in 2001, he came to champion, through his foundation and his annual Clinton Global Initiative gatherings in New York, a mode of public-private world improvement that brought together actors like Goldman Sachs, the Rockefeller Foundation and McDonald’s, sometimes with a governmental partner, to solve big problems in ways plutocrats could get on board with.

After the populist eruption that resulted in Hillary Clinton’s defeat in the 2016 US election, I asked the former president what he thought lay behind the surge of public anger. “The pain and road rage we see reflected in the election has been building a long time,” he said. He thought the anger “is being fed in part by the feeling that the most powerful people in the government, economy and society no longer care about them or look down on them. They want to become part of our progress toward shared opportunities, shared stability and shared prosperity.” But when it came to his proposed solution, it sounded a lot like the model to which he was already committed: “The only answer is to build an aggressive, creative partnership involving all levels of government, the private sector and nongovernment organisations to make it better.”

In other words, the only answer is to pursue social change outside of traditional public forums, with the political representatives of mankind as one input among several, and corporations having the big say in whether they would sponsor a given initiative or not. The public’s anger, of course, has been directed in part at the very elites he had sought to convene, on whom he had gambled his theory of post-political problem-solving, who had lost the trust of so many millions of people, making them feel betrayed, uncared for and scorned.

What people have been rejecting in the US – as well as in Britain, Hungary and elsewhere – was, in their view, rule by global elites who put the pursuit of profit above the needs of their neighbours and fellow citizens. These were elites who seemed more loyal to one another than to their own communities; elites who often showed greater interest in distant humanitarian causes than in the pain of people 10 miles to the east or west. Frustrated citizens felt they possessed no power over the spreadsheet- and PowerPoint-wielding elites commensurate with the power these elites had gained over them – whether in switching around their hours or automating their plant or quietly slipping into law a new billionaire-made curriculum for their children’s school. What they did not appreciate was the world being changed without them.

Which raises a question for all of us: are we ready to hand over our future to the plutocratic elites, one supposedly world-changing initiative at a time? Are we ready to call participatory democracy a failure, and to declare these other, private forms of change-making the new way forward? Is the decrepit state of American self-government an excuse to work around it and let it further atrophy? Or is meaningful democracy, in which we all potentially have a voice, worth fighting for?

There is no denying that today’s American elite may be among the more socially concerned elites in history. But it is also, by the cold logic of numbers, among the more predatory. By refusing to risk its way of life, by rejecting the idea that the powerful might have to sacrifice for the common good, it clings to a set of social arrangements that allow it to monopolise progress and then give symbolic scraps to the forsaken – many of whom wouldn’t need the scraps if society were working right. It is vital that we try to understand the connection between these elites’ social concern and predation, between the extraordinary helping and the extraordinary hoarding, between the milking – and perhaps abetting – of an unjust status quo and the attempts by the milkers to repair a small part of it. It is also important to understand how the elites see the world, so that we might better assess the merits and limitations of their world-changing campaigns.

There are many ways to make sense of all this elite concern and predation. One is that the elites are doing the best they can. The world is what it is, the system is what it is, the forces of the age are bigger than anyone can resist, and the most fortunate are helping. This view may allow that elite helpfulness is just a drop in the bucket, but reassures itself that at least it is something. The slightly more critical view is that this sort of change is well-meaning but inadequate. It treats symptoms, not root causes – it does not change the fundamentals of what ails us. According to this view, elites are shirking the duty of more meaningful reform.

But there is still another, darker way of judging what goes on when elites put themselves in the vanguard of social change: that doing so not only fails to make things better, but also serves to keep things as they are. After all, it takes the edge off of some of the public’s anger at being excluded from progress. It improves the image of the winners. By using private and voluntary half-measures, it crowds out public solutions that would solve problems for everyone, and do so with or without the elite’s blessing. There is no question that the outpouring of elite-led social change in our era does great good and soothes pain and saves lives. But we should also recall Oscar Wilde’s words about such elite helpfulness being “not a solution” but “an aggravation of the difficulty”. More than a century ago, in an age of churn like our own, he wrote: “Just as the worst slave-owners were those who were kind to their slaves, and so prevented the horror of the system being realised by those who suffered from it, and understood by those who contemplated it, so, in the present state of things in England, the people who do most harm are the people who try to do most good.”

 
Skid Row in downtown Los Angeles. Photograph: Frederic J Brown/AFP/Getty Images

Wilde’s formulation may sound extreme to modern ears. How can there be anything wrong with trying to do good? The answer may be: when the good is an accomplice to even greater, if more invisible, harm. In our era that harm is the concentration of money and power among a small few, who reap from that concentration a near monopoly on the benefits of change. And do-gooding pursued by elites tends not only to leave this concentration untouched, but actually to shore it up. For when elites assume leadership of social change, they are able to reshape what social change is – above all, to present it as something that should never threaten winners. In an age defined by a chasm between those who have power and those who don’t, elites have spread the idea that people must be helped, but only in market-friendly ways that do not upset fundamental power equations. Society should be changed in ways that do not change the underlying economic system that has allowed the winners to win and fostered many of the problems they seek to solve.

The broad fidelity to this law helps make sense of what we observe all around: powerful people fighting to “change the world” in ways that essentially keep it the same, and “giving back” in ways that sustain an indefensible distribution of influence, resources and tools. Is there a better way?

The secretary-general of the Organisation for Economic Co-operation and Development (OECD), a research and policy organisation that works on behalf of the world’s richest countries, has compared the prevailing elite posture to that of the fictional 19th-century Italian aristocrat Tancredi Falconeri, from Giuseppe Tomasi di Lampedusa’s novel The Leopard, who declares: “If we want things to stay as they are, things will have to change.” If this view is correct, then much of today’s charity and social innovation and buy-one-give-one marketing may not be measures of reform so much as forms of conservative self-defence – measures that protect elites from more menacing change. Among the kinds of issues being sidelined, the OECD leader wrote, are “rising inequalities of income, wealth and opportunities; the growing disconnect between finance and the real economy; mounting divergence in productivity levels between workers, firms and regions; winner-take-most dynamics in many markets; limited progressivity of our tax systems; corruption and capture of politics and institutions by vested interests; lack of transparency and participation by ordinary citizens in decision-making; the soundness of the education and of the values we transmit to future generations.” Elites, he wrote, have found myriad ways to “change things on the surface so that in practice nothing changes at all”. The people with the most to lose from genuine social change have placed themselves in charge of social change – often with the passive assent of those most in need of it.

It is fitting that an era marked by these tendencies should culminate in the election of Donald Trump. He is at once an exposer, an exploiter and an embodiment of the cult of elite-led social change. He tapped, as few before him successfully had, into a widespread intuition that elites were phonily claiming to be doing what was best for most Americans. He exploited that intuition by whipping it into frenzied anger and then directing most of that anger not at elites, but at the most marginalised and vulnerable Americans. And he came to incarnate the very fraud that had fuelled his rise, and that he had exploited. He became, like the elites he assailed, the establishment figure who falsely casts himself as a renegade. He became the rich, educated man who styles himself as the ablest protector of the poor and uneducated – and who insists, against all evidence, that his interests have nothing to do with the change he seeks. He became the chief salesman for the theory, rife among plutocratic change agents, that what is best for powerful him is best for the powerless too. Trump is the reductio ad absurdum of a culture that tasks elites with reforming the very systems that have made them and left others in the dust.

One thing that unites those who voted for Trump and those who despaired at his being elected – and the same might be said of those for and against Brexit – is a sense that the country requires transformational reform. The question we confront is whether moneyed elites, who already rule the roost in the economy and exert enormous influence in the corridors of political power, should be allowed to continue their conquest of social change and of the pursuit of greater equality. The only thing better than controlling money and power is to control the efforts to question the distribution of money and power. The only thing better than being a fox is being a fox asked to watch over hens.

What is at stake is whether the reform of our common life is led by governments elected by and accountable to the people, or rather by wealthy elites claiming to know our best interests. We must decide whether, in the name of ascendant values such as efficiency and scale, we are willing to allow democratic purpose to be usurped by private actors who often genuinely aspire to improve things but, first things first, seek to protect themselves. Yes, the American government is dysfunctional at present. But that is all the more reason to treat its repair as our foremost national priority. Pursuing workarounds of our troubled democracy makes democracy even more troubled. We must ask ourselves why we have so easily lost faith in the engines of progress that got us where we are today – in the democratic efforts to outlaw slavery, end child labour, limit the workday, keep drugs safe, protect collective bargaining, create public schools, battle the Great Depression, electrify rural America, weave a nation together by road, pursue a Great Society free of poverty, extend civil and political rights to women and African Americans and other minorities, and give our fellow citizens health, security and dignity in old age.

Much of what appears to be reform in our time is in fact the defense of stasis. When we see through the myths that foster this misperception, the path to genuine change will come into view. It will once again be possible to improve the world without permission slips from the powerful.

Wednesday 8 October 2014

Our bullying corporations are the new enemy within


The demands of business dominate our politicians and embed inequality. It’s a full-blown assault on democracy
The chancellor of the exchequer, George Osborne.
The chancellor of the exchequer, George Osborne. Photograph: AFP/Getty Images
The more power you possess, the more insecure you feel. The paranoia of power drives people towards absolutism. But it doesn’t work. Far from curing them of the conviction that they are threatened and beleaguered, greater control breeds greater paranoia.
On Friday, the chancellor of the exchequer, George Osborne, claimed that business is under political attack on a scale it has not faced since the fall of the Berlin Wall. He was speaking at the Institute of Directors, where he was introduced with the claim that “we are in a generational struggle to defend the principles of the free market against people who want to undermine it or strip it away”. A few days before, while introducing Osborne at the Conservative party conference, Digby Jones, former head of the Confederation of British Industry, warned that companies are at risk of being killed by “regulation from ‘big government’” and of drowning “in the mire of anti-business mood music encouraged by vote-seekers”. Where is that government and who are these vote-seekers? They are a figment of his imagination.
Where, with the exception of the Greens and Plaid Cymru – who have four MPs between them – are the political parties calling for greater restraints on corporate power? When David Cameron boasts that he is “rolling out the red carpet” for multinational corporations, “cutting their red tape, cutting their taxes”, promising always to set “the most competitive corporate taxes in the G20: lower than Germany, lower than Japan, lower than the United States”, all Labour can say is “us too”.
Its shadow business secretary, Chuka Umunna, once a fierce campaigner against tax avoidanceaccepted a donation by a company which delivers “tailored tax solutions to individuals and organisations internationally”. The shadow chancellor, Ed Balls, cannot open his lips without clamping them around the big business boot. There’s no better illustration of the cross-party corporate consensus than the platform the Tories gave to Jones to voice his paranoia. Jones was ennobled by Tony Blair and appointed as a minister in the Labour government. Now he rolls up at the Conservative conference to applaud Osborne as the man who “did what was right for our country. A personal pat on the back for that.” A pat on the head would have been more appropriate – you can see which way power flows.
The corporate consensus is enforced not only by the lack of political choice, but by an assault on democracy itself. Steered by business lobbyists, the EU and the US are negotiating a Transatlantic Trade and Investment Partnership. This would suppress the ability of governments to put public interest ahead of profit. It could expose Britain to cases like El Salvador’s, where an Australian company is suing the government before a closed tribunal of corporate lawyers for $300m (nearly half the country’s annual budget) in potential profits foregone. Why? Because El Salvador refused permission for a gold mine that would poison people’s drinking water.
Last month the Commons public accounts committee found that the British government has inserted a remarkable clause into contracts with the companies to whom it is handing the probation service (one of the maddest privatisations of all). If a future government seeks to cancel these contracts (Labour has said it will) it would have to pay the companies the money they would otherwise have made over the next 10 years. Yes, 10 years. The penalty would amount to between £300m and £400m.
Windfalls like this are everywhere: think of the billion pounds the government threw into the air when it sold Royal Mail, or the massive state subsidies quietly being channelled to the private train companies. When Cameron told the Conservative party conference “there’s no reward without effort; no wealth without work; no success without sacrifice”, he was talking cobblers. Thanks to his policies, shareholders and corporate executives become stupendously rich by sitting in the current with their mouths open.
Ours is a toll-booth economy, unchallenged by any major party, in which companies which have captured essential public services – water, energy, trains – charge extraordinary fees we have no choice but to pay. If there is a “generational struggle to defend the principles of the free market”, it’s a struggle against the corporations, which have replaced the market with a state-endorsed oligarchy.
It’s because of the power of corporations that the minimum wage remains so low, while executives cream off millions. It’s because of this power that most people in poverty are in work, and the state must pay billions to supplement their appalling wages. It’s because of this power that, in the midst of a crisis so severe that the world has lost over 50% of its vertebrate wildlife in just 40 years, the government is organising a bonfire of environmental protection. It’s because of this power that instead of innovative taxation (such as a financial transactions tax and land value taxation) we have permanent austerity for the poor. It’s because of this power that billions are still pumped into tax havens. It’s because of this power that Britain is becoming a tax haven in its own right.
And still they want more. Through a lobbying industry and a political funding system, successive governments have failed to reform, corporations select and buy and bully the political class to prevent effective challenge to their hegemony. Any politician brave enough to stand up to them is relentlessly hounded by the corporate media. Corporations are the enemy within.
So it’s depressing to see charities falling over themselves to assure Osborne that they are not, as he alleged last week, putting the counter view to the “business argument”.“We don’t recognise the divide he draws between the concerns of businesses and charities,” says Oxfam. People “should be celebrating not denigrating the relationship between business and charities”, says the National Council for Voluntary Organisations. These are good groups, doing good work. But if, in the face of a full-spectrum assault by corporate power on everything they exist to defend, they cannot stand up and name the problem, you have to wonder what they are for.
There’s a generational struggle taking place all right: a struggle over what remains of our democracy. It’s time we joined it.

Tuesday 18 June 2013

Will Corporate Social Responsibility remain another buzzword?

Madhavi Rajadhyaksha in Times of India

Volunteering, philanthropy and adopting causes are passé. Corporate Social Responsibility (CSR) seems to be the latest buzzword in the development sector, as was evident at the NGO India 2013 conference which brought together social sector professionals, corporate chiefs and social entrepreneurs in Mumbai, last week.
The buzz is not unfounded, given that an upcoming legislation, the Companies Bill, 2012 mandates CSR for companies above a certain threshold. The proposed legislation requires that companies with a net worth of Rs 500 crore or more, a turnover of Rs 1,000 or more or a net profit of five crores or more during a financial year must set up a CSR committee and come up with a CSR policy of their own. The bill which has been passed by the Lok Sabha and awaits the Rajya Sabha nod also mandates that companies spend at least two per cent of their average net profits made during the three preceding years towards CSR.
There is no denying the scope for corporate involvement in India’s social development. But there are many concerns about the government-mandated CSR that may be worth deliberating upon, even if we leave aside the core argument about whether making CSR compulsory for companies is justified or not.
There is concern in many quarters about how the practice of CSR is being conceived in the first place. Why is CSR something that is to be practised by a company after it reaches a certain level of profits rather than something every company incorporates in its practice? Why is it conceptualised as an external activity alone? Prerana Langa, CEO of YES Foundation validly pointed out that you can’t be doing CSR if you aren’t treating your employees’ right. Isn’t ethical procurement, equal opportunity employment, bridging pay gaps or environmental sustainability also part of the CSR agenda? Shouldn’t we be talking about how these practices too be measured, monitored and their impact assessed?
The bill leaves much flexibility as to activities that could be included in CSR. It cites some areas ranging from eradicating hunger and poverty, promotion of education, reducing child mortality and improving maternal health. It requires companies to “give preference to the local area and areas around where it operates” for spending its CSR budgets. Nisha Agrawal, CEO of Oxfam India voiced fear that this could make corporates veer only towards service delivery (usually popular health and education services) which were primarily the government’s responsibility.
There was a striking consensus among the experts gathered that there is a shortage of skilled workers to meet the needs of a sector that would be flush with funds, if the bill were to go through. Nikhil Pant, chief programme officer, National Foundation for CSR, ministry of corporate affairs assured that they were in the process of rolling out nine-month courses to train a cadre of CSR professionals. Praveen Agarwal, chief operating officer of Swades Foundation wondered if the government could encourage people to join the sector by offering some kind of tax incentives. It is worth questioning whether an able cadre would be ready, if the reporting was introduced from next year?
Whether CSR would help leverage true development in the country in the years to come, or merely become another audit book for companies to tick off, only time will tell.

Thursday 3 January 2013

Martin Sorrell's peculiar vision of corporate social responsibility

Outlook Sir Martin Sorrell has expressed himself on the great corporation tax debate. What firms need to understand, the advertising magnate said today, is the imperative of corporate social responsibility.
"Doing good is good business," he told the likes of corporate black sheep such as Starbucks and Amazon, which have faced obloquy in recent months for paying less than their fair share of profit taxes in the UK. I'm afraid this is richer than the Christmas pudding that your grandmother oversoaked in alcohol. For Sir Martin's record on tax hardly resembles a model of virtuous corporate citizenship.

For several decades the British state has had a system whereby a UK-based multinational is required to pay corporation tax on its worldwide profits. In 2007 the Labour government proposed to move to a system where firms would only pay tax on their UK profits, a so-called territorial regime. This was good news for the multinationals, implying a smaller tax bill. But they didn't trust Labour to deliver.

So they upped sticks in a kind of pre-emptive protest. Pharmaceutical giant Shire shifted its headquarters to the Irish Republic. So did United Business Media. The exhibitions and magazines group Informa scurried off to Switzerland. The office accommodation provider Regus went to Luxembourg. And, making the biggest song and dance of all was Sir Martin, who shuffled his WPP advertising empire to the Emerald Isle.

Faced with this exodus the Labour Chancellor, Alistair Darling, redoubled his efforts to establish a territorial tax regime. And Sir Martin made it his business to seal the deal. He extracted a guarantee from Mr Darling's successor, George Osborne, that the new territorial regime would definitely come into force. And, in return, Sir Martin announced last year that WPP would be returning its HQ to London. The territorial corporation tax regime came into full force this week. And WPP is, as Sir Martin promised, on its way back.

The trouble is the new territorial tax regime looks even more open to corporate tax avoidance. Under the old system HMRC could, in theory, go after tax on profits anywhere in the world. It seldom did this effectively. But now, with its territorial remit in place, it is even less likely to do so. And there is still more room for clever accountants to register profits overseas by registering intellectual property rights in tax havens.

This compounds the advantage of multinationals in relation to smaller, domestic firms. We have long known that income tax tends to be for the little people. It increasingly looks like corporation tax is only for the little companies.

The only solution is harmonised international governmental agreement to prevent multinationals playing off national governments against each other on profit tax rates.

As for Sir Martin, he might like to consider whether quitting the country and promising to return only when a law you dislike is changed can be considered "doing good".

Sunday 21 October 2012

Corporate Social Responsibility (CSR) - a Cloak for Crooks


The government's new Companies Bill will reportedly ask large companies to spend 2% of their net profit on CSR (corporate social responsibility). The theory is that corporates must aim for social goals, not just profits.
It's unclear whether the 2% allocation will be compulsory or indicative. In either case, this misses altogether what corporate social responsibility actually is. It is an ethical attitude, a determination to observe the highest standards in dealing with all stakeholders - customers, suppliers, shareholders. CSR means observing the highest standards in dealing with health and environmental hazards, and in presenting corporate accounts accurately. If a company cheats its stakeholders, fiddles its accounts and ignores hazards, then it is grossly irresponsible whether or not it spends 2% of profits on some list of government-approved social activities.
Last week the Enforcement Directorate attached Rs 822 crore of fixed deposits of the erstwhile Satyam Computer Services. The Satyam scam was the biggest in corporate history. Promoter Ramalinga Raju made Satyam India's third-biggest IT company. But in 2009 Raju confessed he had fiddled the books for years, and forged certificates of bank deposits. This helped inflate the share price and enable Raju and family to borrow huge sums for real estate speculation.
Raju was India's biggest self-confessed crook. Yet he was much celebrated for CSR and won several awards. These included a UK government award for CSR in 2008.
His Byrraju Foundation took information technology directly to rural India. It set up a rural call centre, enabling villagers without college degrees to join the globalisation bandwagon. He took telemedicine to rural areas, enabling villagers to interact with specialist urban doctors. His foundation sought to build self-reliant rural communities, providing services like healthcare, education, water, sanitation and green awareness.
He ran an emergency ambulance service that reached sick and injured people within 30 minutes, ready with paramedics and equipment, and rushed them to hospital. This scheme attracted so much praise that many other states replicated it.
Lesson: a company that cheats shareholders, creditors and other stakeholders can parade as a paragon of corporate ethics, and win multiple awards. Allocating some profits for rural development and health is no indicator whatsoever of ethics. Rather, the CSR allocation can camouflage lack of ethics.
Many consumers have been duped by CSR awards. They are willing to pay more for products from such award winners. After the Satyam debacle, they should know better.
Worse than Satyam has been the oil multinational, BP. It caused the biggest environmental disaster in history when its Maconodo well exploded in the Caribbean Ocean after it failed to observe many safety procedures. This exposed as fraudulent its campaign to paint itself as a green saviour. Once called British Petroleum, it change its name to BP and launched a hugely successful image-building makeover calling itself "Beyond Petroleum". It got a new logo of a green and yellow sun (representing solar energy) to emphasise its green credentials. It boasted it was among the world's biggest producer of solar panels and windpower, although these accounted for barely 3% of its business, and actually represented public relations spending. "Beyond Petroleum" won two "Campaign of the Year" awards from PR Week, and an award from the American Marketing Association.
BP won the 2007 Prime Minister's CSR award in Malaysia for aiding a turtle sanctuary. Fortune magazine has an annual corporate accountability rating for CSR. BP topped the Fortune list in 2004, 2005 and 2007, and came second in 2006. The Chinese were taken in too: in 2007 they gave BP the "The Most Responsible Enterprise" award organized by China News Weekly and the Chinese Red Cross Foundation. BP won the Corporate Citizenship Award for Chinese enterprises several times.
Yet behind this image-manship, BP had a horrendous record of cutting corners and neglecting safety. Its poorly maintained refinery in Texas exploded in 2005, killing 15 and injuring 180. In 2007, a BP pipeline got corroded through neglect and leaked 200,000 gallons of crude into the pristine Alaskan wilderness. BP was fined $303 million to settle an accusation of conspiracy to manipulate the price of propane gas. Between 2007 and 2010, BP refineries in Ohio and Texas ran up 760 "egregious, willful" safety violations, while rivals Sunoco and ConocoPhillips each had eight, Citgo had two and Exxon had one comparable citation. So, BP accounted for 97% of all corporate refinery violations. 
Lesson: don't get fooled by corporate spending on CSR. Far from being evidence of ethics, it's often a cloak for gross misgovernance. If the Companies' Bill mandates 2% spending on supposed CSR, corporate ethics will not improve. Rather, more Satyams will emerge.