UK supermarkets dupe shoppers out of hundreds of millions, says Which?

Rebecca Smithers in The Guardian

The competition regulator is to scrutinise allegations that UK supermarkets have duped shoppers out of hundreds of millions of pounds through misleading pricing tactics.

Which? has lodged the first ever super-complaint against the grocery sector after compiling a dossier of “dodgy multi-buys, shrinking products and baffling sales offers” and sending it to the Competition and Markets Authority.

The consumer group claims supermarkets are pushing illusory savings and fooling shoppers into choosing products they might not have bought if they knew the full facts.

Examples raised by Which? include Tesco flagging the “special value” of a sweetcorn sixpack when a smaller pack was proportionately cheaper, and Asda raising the individual price of a product when it was part of a multi-buy offering in order to make the deal more attractive.

Richard Lloyd, the group’s executive director, said: “Despite Which? repeatedly exposing misleading and confusing pricing tactics, and calling for voluntary change by the retailers, these dodgy offers remain on numerous supermarket shelves. Shoppers think they’re getting a bargain but in reality it’s impossible for any consumer to know if they’re genuinely getting a fair deal.”

“We’re saying enough is enough, and using one of the most powerful legal weapons in our armoury to act on behalf of consumers by launching a super-complaint to the regulator. We want an end to misleading pricing tactics and for all retailers to use fair pricing that people can trust.”

The cumulative impact of all these different pricing tactics is that it is impossible for people to know if they are getting a fair deal, the consumer group says, particularly when prices vary frequently, consumers are in a hurry or are buying numerous low value items.

About 40% of groceries in Britain are currently sold on promotion, according to the retail analysts Kantar Worldpanel. With £115bn spent on groceries and toiletries in 2013, Which? said consumers could be collectively losing out to the tune of hundreds of millions of pounds.

The right to make a super-complaint to the CMA or an industry regulator is limited to a small number of consumer bodies such as Which? and Energywatch. Once Which? has submitted its dossier to the CMA, the regulator has 90 days to respond.

As a first step the CMA could request a market study, in which it could demand further information from the supermarkets themselves, before escalating to a full-blown investigation. A decade ago Citizens Advice helped bring the payment protection insurance scandal to public attention by lodging a super-complaint with the now-defunct Office of Fair Trading.

Which? has previously made super-complaints on care homes, credit card interest rates, Northern Ireland banking, private dentistry and the Scottish legal profession.

Meanwhile, new research suggests that more than 1,400 suppliers to Britain’s supermarkets are facing collapse as the cut-throat price war takes its toll on the industry.

The number of food and beverage makers in significant financial distress has nearly doubled to 1,414 in the last year, according to insolvency practitioner Begbies Traynor.

The findings will increase the pressure on the government and the groceries code adjudicator to take action to protect suppliers and prevent large companies from delaying payments or changing agreed terms.

Examples Which? sent to the CMA

Seasonal offers: higher prices only applied out of season, when consumers are less likely to buy the item. It found a Nestle Kit Kat Chunky Collection Giant Egg was advertised at £7.49 for 10 days in January this year at Ocado, then sold on offer at £5 for 51 days.

Was/now pricing: the use of a higher “was” price when the item has been available for longer at the lower price. Acacia honey and ginger hot cross buns at Waitrose were advertised at £1.50 for just 12 days this year before going on offer at “£1.12 was £1.50” for 26 days.

Multi-buys: prices are increased on multi-buy deals so that the saving is less than claimed. Asda increased the price of a Chicago Town Four Cheese Pizza two-pack from £1.50 to £2 last year and then offered a multi-buy deal at two for £3. A single pack went back to £1.50 when the “offer” ended.

Larger pack, better value: the price of individual items in the bigger pack are actually higher. Tesco sold four cans of Green Giant sweetcorn for £2 last year, but six cans were proportionately more expensive in its “special value” pack, priced at £3.56.

Britain’s criminally stupid attitudes to race and immigration are beyond parody

Frankie Boyle in The Guardian

The anti-immigration election rhetoric is perverse – we fear the arrival of people that we have drawn here with the wealth we stole from them



‘Let’s not forget where coffee and tea come from: this mug is bitterly opposed to its own contents’


I sometimes wonder if satire has reached a nadir in Britain because British society has itself become a parody of itself. The Chipping Norton Set: the prime minister, a tabloid editor and a Roger Mellie-ish TV icon all conveniently living in the same little town and taking turns at being the centre of scandal, feels like a novel Martin Amis bashed out because his conservatory was leaking. Likewise there has been an element of tragic irony this week as the growing drumbeat of anti-immigration election rhetoric has been punctuated by the mass drowning of migrants.

The SNP’s growing popularity has prompted a little low-level press racism of the kilts-and-porridge variety, as an English electorate struggles with the idea that there will be Scottish people holding the reins of power for the first time since the last government. Nicola Sturgeon has been called “the most dangerous woman in Britain”, by someone who hasn’t met any other Scottish women. Of course, it’s difficult to explain to English people that we have always had their best interests at heart – if we hadn’t invented penicillin they would have all died in a Greek airport departure lounge. There have already been a couple of amusing moments in the campaign when leaders standing in front of union jacks expounding on the need for a £100bn missile system have taken time out to warn us about the dangers of nationalism. Personally, I think it might be invigorating to have a hung parliament where, before any law was passed, the government had to have an argument with a Scottish person.

“Gosh, you seem awfully good at this. Have you had some practice?”

“I’m not actually part of the Scottish negotiating team, I’m just here to take your drinks order …”

“Ah, right, could I have a cup of tea?”

“NO.”

Ed Miliband’s anti-immigration stance is odd: it’s hard to vote for a man who doesn’t have the confidence to defend his own existence. It seems that his main argument against immigrants is that his dad raised a befuddled fuckwit. Could you hand Labour’s “controls on immigration” mug to a guest? There’s nothing like jollying up a Macmillan Cancer Support coffee morning by making your neighbours feel like the pakoras were a little unwelcome. Let’s not forget where coffee and tea come from: this mug is bitterly opposed to its own contents. Unless you drink hot Tizer from a coffee cup, the drink inside that mug will be an immigrant. The logic of a receptacle for hot beverages provided by slavery and colonisation being anti-immigrant bears no more examination than a pair of homophobic Speedos.

Then there’s Ukip, like someone made a heavy-handed version of The Thick of It for ITV. They don’t want Britain to be ruled by foreigners – with the notable exception of the royal family. They want an Australian-style points system for immigration. Who knows what this will look like, but my suspicion is “being white” will be like catching the snitch in Quidditch. If we have become a self-satirising society, Ukip are just the broader end, the easy slapstick laughs. They even have a porn-star candidate. Of course, he isn’t the first MP to have filmed himself having sex. But he is the first to do so with an adult, whom he allowed to live.

Even our charity is essentially patronising. Give a man a fish and he can eat for a day. Give him a fishing rod and he can feed himself. Alternatively, don’t poison the fishing waters, abduct his great-grandparents into slavery, then turn up 400 years later on your gap year talking a lot of shite about fish.

In a further nod to satire, Comic Relief this year focused on Malawi and Uganda. I didn’t see any acknowledgement that Britain had been the colonial power in those countries. “Thanks for the gold, lads, thanks for the diamonds. We had a whip-round and got you a fishing rod.”

A lot of racism comes from projection. White Americans have a stereotype of black people being criminals purely because they can’t acknowledge that it was actually white people that stole them from Africa in the first place. Today, you have the spectacle of black men being gunned down by cops who, by way of mitigation, release footage to show that the victims were running away. This is what happens when you don’t understand or even acknowledge history. You end up in a situation where, when slavery is the elephant in the room in your relationship with African Americans, you think it’s OK to say that you killed one of them because he was trying to escape.

Britain is in a similar place with colonialism. We have streets named after slave owners. We profited from a vile crime and feel no shame. We fear the arrival of immigrants that we have drawn here with the wealth we stole from them. For much of the rest of the world we must be the focus of bitter amusement, characters in a satire we don’t understand. It is British people that don’t learn languages, or British history. Britain is the true scrounger, the true criminal.

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Cricket Coaching: Follow in the bare footsteps of the Kalenjin

Ed Smith in Cricinfo

What can the story of running shoes among Kenyan athletes teach us about cricket? More than I thought possible.

Nearly all top marathon runners are Kenyan. In fact, they are drawn from a particular Kenyan tribe, the Kalenjin, an ethnic group of around 5 million people living mostly at altitude in the Rift Valley.

Here is the really interesting thing. The majority of top marathon runners grow up running without shoes. The debate about whether other athletes should try to mimic barefoot-running technique remains contested and unresolved. However, it is overwhelmingly likely that the unshod childhoods of the Kalenjin does contribute to their pre-eminence as distance runners.*

And yet it is also true that as soon as Kalenjin athletes can afford running shoes, they do buy them. They know that the protection offered by modern shoes helps them to rack up the epic number of hours of training required to become a serious distance runner.

So there is a paradox about long-term potential and running shoes. If an athlete wears shoes too often and too early, when his natural technique and running style are still evolving, he significantly reduces his chances of becoming a champion distance runner. But if he doesn't wear them at all in the later stages of his athletic education he jeopardises his ability to train and perform optimally when it matters.

Put simply, the advantages of modernity and technology need to be first withheld and then embraced. Most Kenyan runners begin wearing trainers in their mid-teens. Some sports scientists argue that if they could hold off for another two or three years, they'd be even better as adult athletes. But no one knows for sure exactly when is the "right" time to start running in shoes. We glimpse the ideal athletic childhood, but its contours remain extremely hazy. 

Logically, there is a further complexity. Imagine two equally talented developing athletes, one with shoes, the other barefoot, neither yet at their athletic peak. Wearing shoes, by assisting training and recovery, would yield an advantage at the time. But that short-term advantage would leave behind a long-term disadvantage, by depriving the athlete of the legacy that barefoot runners enjoy when they begin wearing shoes at a later stage. In other words, building the right foundations during adolescence is more important than doing whatever it takes to win at the time.

Where is the cricket here? When I read about the strange influence of first learning barefoot then using the latest technology - in the admirable and thought-provoking book Two Hours by Ed Caesar, published this July - I wrote in the margin: just like cricket coaching.

A modern player seeking an edge over his opponents would be mad not to have access to the latest kit, technology, data, fitness coaching and rehab techniques. But if he comes to rely on the interventions and apparatus of coaches and trainers too early, when his game and character are still in flux, then he misses out of the biggest advantage of the lot: self-reliance and learning from trial and error. In other words, there is no conflict between homespun training methods and sports science. It is a question of the right amount at the right time. Indeed, the art of training always relies on subtly mixing technique and science alongside folk wisdom and feeling.

Consider the greatest of all cricketing educations. As a child, Don Bradman learnt to bat on his own - repeatedly hitting a golf ball against the curved brick base of his family water tank. The empirical method led him to a technique that no one had dared to try. His bat swing started way out to the side, rather than a straight pendulum line from behind him. He had escaped the greatest risk that can befall any genius: an early overdose of prescriptive formal education.

Kevin Pietersen, in his pomp the most exciting England batsman of his era, was also self-taught to an unusual degree. It was ironic, in his recent autobiography, that Pietersen was so keen to describe in words that he knew better than "the system". In his earlier days, he made the point more eloquently with his bat. Having arrived from South Africa as an offspinning allrounder, he became one of the most thrilling batsmen in the world. Think of all the money and effort - the "pyramids of excellence" and "talent conveyor belts" - expended on manufacturing great English players. And one of the best of them was untouched - some would say undamaged - by the whole apparatus. He figured things out for himself.

Connected to the question of impairing natural development is the problem of over-training and specialising too early. The now debunked "10,000 hours theory" - which holds that genius is created by selecting a discipline as early as possible and then loading on mountains of practice - is being replaced by a far more subtle understanding of nurturing talent.

A study of professional baseball players showed that keeping up football and basketball in teenage years increased the likelihood of making it as a top baseball pro. In his fine book The Sports Gene, David Epstein assembles persuasive evidence that Roger Federer's sporting education (a mixture of badminton, basketball, football as well as tennis) is far more typical of great athletes than the Tiger Woods-style mono-focus that is so often held up as the model.

When the psychologists John Sloboda and Michael Howe studied gifted children at a musical academy, they found that extra lessons for younger musicians proved counterproductive: the kids just burned out. The best players, it turned out, had practised the least as children. Diversity was just as important. The exceptional players practised much less at their first instrument, but much more than the average players on their third instrument.

So if you want an Under-13s champion, yes, buy the latest kit, bully him to practise all hours, pick one sport and make him eliminate all the others. But you are merely reducing the likelihood of producing an adult champion.

Even professionals can aspire to retain the receptivity of children who are learning by playful sampling rather than through directed orthodoxy. I once organised the first phase of pre-season training for a cricket team. I tried to change the culture from one of compliance - if I don't do what I'm told, I'll get in trouble - towards self-regulation, the ability to feel and respond to your game as you push yourself and find out what works and what doesn't. The Kalenjin have mastered that, too. Even at the very top, the athletes continue to lead the training sessions. They take what they need to from science but they trust their intuition.

*A barefoot childhood is by no means the only factor. A recent study showed that the Kalenjin elite runners had 5% longer legs and 12% lighter legs than a sample of top Swedish runners. The Kalenjin also have an unusual mixture of sea-level ancestry (they moved from the low-lying Nile Valley to the elevated Rift Valley only a few centuries ago) and altitude living. Physiologically, they are valley people who live up the mountain. There are also, inevitably, a host of environmental factors.