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Showing posts with label Apprentice. Show all posts
Showing posts with label Apprentice. Show all posts

Tuesday 4 June 2013

Don’t think you have to shout loudest to find happiness in life

TERENCE BLACKER in The Independent


The role models here are ruthless figures like Sir Alan Sugar or the sneering bosses on Dragon's Den. There is, boys and girls, another way - one that shuns the limelight


In pursuit of the great god Growth, the Culture Secretary, Maria Miller, has been urging a new spirit of thrust and entrepreneurial hunger upon girls and young women.
Following the publication of a report by the Women’s Business Council, which estimated that if a million more women become entrepreneurs, the nation’s productivity would increase by 10 per cent in 17 years, the Government is to take action. An advice pack for girls is to be sent to all primary schools.
“A vital part of future career success is the aspirations that girls have early in their lives,” Ms Miller has said, and that sounds sensible enough. Who, after all, would not want members of the next generation to live up to their potential?
If only it were not for the niggling suspicion that the Government has a particular and limited view of what constitutes aspiration. Career success is increasingly perceived in the way it is presented on television – as a matter of power, money and visibility. The aspirational models for schoolchildren are ruthless, kickass bosses like Alan Sugar or Mary Portas or the panel of smug, sneering bullies on Dragons’ Den.
There is, girls and boys, another way. Politicians and other public figures may find it hard to believe, but the greatest achievements are not necessarily those reflected by fame, visibility and power over the lives of others. Some people, women and men, not only derive more satisfaction working away from the limelight but often accomplish more than those who are centre stage.
I’ve been reminded recently of how much can be achieved by a subtle, indirect, collaborative kind of power when reading a newly published memoir, Fiz: and some Theatre Giants, by Eleanor Fazan, a director and choreographer who is something of a legendary figure in the theatre but is relatively – and contentedly – unknown in the wider world. Now in her eighties, “Fiz”, as she is known, has had an extraordinary career working at a high level with an impressive, varied list of brilliantly talented, often difficult men, from the music-hall star George Robey to Herbert von Karajan and including, among others, Lindsay Anderson, Alan Bennett, John Schlesinger , Barry Humphries and Laurence Olivier.
It was Fiz who, in 1961, directed Beyond the Fringe, turning a 55-minute student revue at the Edinburgh Fringe into a full-length show which triumphed in the West End and Broadway. I first met her when I was writing the biography of Willie Donaldson, who produced Beyond the Fringe, and discovered that she had written unpublished essays, now included in Fiz, about working with Jonathan Miller, Peter Cook, Alan Bennett and Dudley Moore, and a portrait of Willie himself.
What was striking about her insights into these complicated men was that they were utterly individual, and often at odds with the accepted view, but always perceptive and interesting.
The extraordinary career described in Eleanor Fazan’s book – a fascinating theatrical memoir in its own right, incidentally – has relevance to Maria Miller’s campaign to raise the aspirations of girls at primary school. Without headlines or shows of aggression and ego, Fiz has clearly contributed more to theatre, dance, opera and cinema than many of the show-boating stars who are now household names. “I have always been drawn towards those who needed to kick up, those who just couldn’t toe the party line,” she writes, and that strength and bloody-mindedness has served her as well as the stars with whom she has worked.
Not everyone finds professional fulfilment being a boss, and pretending that they do, or even that their role is less important than those who get the attention and publicity is misleading and unkind. There is certainly a case for getting primary school-children to aim high when thinking of their futures, but presenting success solely in terms of winning with sharp elbows and competitiveness, as if everyone should aim to be like the deluded, over-ambitious idiots on The Apprentice, is unhelpful.
Girls and boys could learn a more nuanced lesson in career fulfilment: that it is not necessarily those with the loudest voices and on the biggest salaries who achieve most, both for themselves and for the big world beyond.

Sunday 19 June 2011

Engineers always do the business, Lord Sugar

Contrary to what the entrepreneur and Apprentice presenter says, we need more engineers in business

James Dyson
James Dyson
The Observer, Sunday 19 June 2011


Reality TV is anything but. If The Apprentice is to be believed, our economy will only recover if we all don pinstripe, spout jargon, shout over one another and deliver a "killer pitch". Fast, furious… and fired. Also, so it seems, there's no place for engineers. "I've never met an engineer who can turn his hand to business," pronounced Lord Sugar last week.

Safe to say I disagree with him – engineers can lead successful businesses. In fact, 15% of FTSE 100 companies have engineers on their board. They are analytical problem solvers – it's why the City loves engineers. I wish it didn't. I'm trying to lure another 400 bright minds to our Wiltshire laboratories.

But Britain has a very misplaced view of engineers. They're either seen as eccentric boffins who speak in algebraic formula, or fixers, sorting faulty cookers, broken-down cars. All important but, at base, engineering is about problem-solving and inventing, making lives better through developing new technology.

British companies such as Rolls-Royce, ARM and JCB are world leaders and they create jobs, technology and cash. And yet those who trade for a living still hold more respect than those who make things. But unless we invent and make more, Britain will have nothing left to export and our deficit will continue to grow. I understand the value of a good deal, but it's a shame our trains now need to be made in Germany rather than Derby.

India, China, France and Germany value their engineers and Barack Obama has announced plans to train an additional 10,000 US engineers every year (though I am sure he'll need more). In these countries, engineers lead businesses and often have a seat at the government table. Sony founder Akio Morita was astounded at how few engineers there were leading British businesses.

China, having already overtaken Japan as the world's second-biggest economy, is growing at around 9% a year and could overtake the US by 2030. No longer content with "Made in China", it has to be "Engineered in China". Its government knows the importance of creating intellectual property, which is one reason behind its staggering output of fresh engineering graduates every year – 300,000 against our own 20,000.

Engineers are behind the cars we drive, the pills we pop and the way we power our homes. They create new technology and appealing products to export. But it's a long-term endeavour. And Britain, if it's to stay in the game, needs to invest now.

My charity conducts workshops in schools and universities across the UK. We encourage young people to find out how things work, brains and hands in tandem. I think Lord Sugar would be impressed by some these bright sparks. They want to make things but they are commercially savvy too. They've conceived the idea, developed a prototype and understand why it works better than anything else: who better to sell the concept?

Not every idea can be a winner, but some are. Yusuf Muhammed, a winner of our student design award, now sells his invention, Automist, a tap that detects a fire and emits a fine mist to put it out. The idea is on its way to commercial success.

And let's not forget that Lord Sugar has a lot to thank British engineers for, not least because John Logie Baird pioneered television.