'People will forgive you for being wrong, but they will never forgive you for being right - especially if events prove you right while proving them wrong.' Thomas Sowell
It was 2010 and the newspaper I worked for in Sydney commissioned me to interview yoga entrepreneur Bikram Choudhury.
He was in town to open the first of a chain of hot yoga studios. Choudhury’s brand of yoga – which he had trademarked and franchised – involved 26 poses in a humid, heated room with mirrors and carpets. When I visited the studio and caught the stench and the robotic instructions from a mic’d-up teacher, I thought: Yeah, this won’t take off.
I had been doing yoga for a decade by the time I met Choudhury. Once or twice a week, I’d go to nice, easy hatha classes, wearing whatever old tracksuit was to hand – just like everyone else in the room. Yet my progress was slow; I had never managed to get beyond beginners’ level. I was always at the back of the class, struggling to get my arm behind my calf to touch my other hand. I just assumed that this pace was my natural limit.
'He said he could do what he wanted': the scandal that rocked Bikram yoga
In his suite with harbour views, Choudhury told me about all the famous people who did his yoga – people such as Madonna and Jennifer Aniston. Then he looked me up and down.
“You,” he said. “You need to do some Bikram. You are overweight.”
“What? Huh?” I said, shocked at this breach in interview etiquette.
“Do my yoga,” he said, indicating a pair of lithe Bikram yoga instructors seated at his feet, “and you could look like them.”
For years after meeting him, I would walk past the fogged-up, vile-smelling Bikram yoga studios and think: screw you, Bikram.
But part of me also wondered if he had a point – could you completely change your body shape by doing his yoga? Should this even be an aspiration when you do yoga?
FacebookTwitterPinterest Yoga has morphed into a physical and spiritual ideal to which you aspire. Photograph: Alamy Stock Photo
Choudhury is now in the sin bin. In 2016, he lost a lawsuit in which a former employee had claimed sexual harassment and wrongful termination – and he was ordered to pay $7m in damages.
But yoga – hot, cold – and all sorts of novelty yoga (including nude yoga, beer yoga and goat yoga) is booming. In the past decade, it has morphed from being an exercise you might do once a week at your local gym to a lifestyle – and a physical and spiritual ideal to which you aspire.
According to a 2016 Yoga Journal report, 36.7 million people practise yoga in the US, up from 20.4 million in 2012. The yoga market is now worth $16bn (£12bn) in the US and $80bn (£74bn) globally. In the UK, “yoga” was one of Google’s most searched-for words in 2016, while the yoga and pilates business brings in £812m a year, and rising.
People are packed into classes, which cost north of £10 a pop, yoga teacher training costs thousands (fees start at around £1,500 and can go to £5,000) and yoga retreats are pricey.
It is not just the studios. Take a look at the market for yoga mats. According to market research company Technavio, the US yoga and exercise mat business is expected to climb from $11bn (£8bn) now to $14bn (£10bn) in 2020. Sales of athleisure clothing, generated $35bn (£25bn) in 2015 – an all-time high – making up 17% of the entire US clothing market, according to market research firm NPD Group. Yoga pants by Lorna Jane cost $110, while GQ magazine has described Lululemon’s yoga pants as a cult obsession among “a certain set of gym-minded women and busy moms across the country”. You can even buy Lululemon prayer beads for $108 (£80).
In my local area of Sydney, upmarket yogis have colonised the high street. Most people I see walking around the city’s Bondi suburb have stopped wearing proper clothes. Unless you are around the bus stops in time for the morning commute, people dress almost exclusively in exercise gear – yoga pants, vest top and hoodie, flip flops in the summer, trainers in winter. They loiter in the aisles of the organic fruit and vegetable shop, their yoga mats hitting me in the face when they turn around. They zip around the narrow streets by the beach on mopeds or bicycles and, after class, gather around the large communal tables of cafes, sipping $10 juice in mason jars or almond milk chai. FacebookTwitterPinterest ‘After class they gather around sipping $10 juice.’ Photograph: Alamy
Secretly I wanted to be them. But it was more than just a look. Every yoga class I tried out in Bondi had a semi-spiritual element that I found enticing. At the start of class, the teacher might read some Sanskrit verse, or play sitar music while reading from a spiritual book – such as Eckhart Tolle. In increasingly non-religious countries such as the UK and Australia, this is where a lot of young people receive their moral or spiritual teachings.
In many respects, yoga is the perfect pastime for our age – the meditative elements give us the opportunity to find peace and stillness in a time of increasingly hectic and crowded information, the instructional bits give us moral lessons in the absence of traditional religion, while the stretchy, bendy, sweaty physical stuff is a great way of countering eight or more hours a day spent hunched over a computer. But is any of this yoga making us more enlightened or more compassionate? Or is it just another wellness industry trend that only the rich and idle can afford to properly indulge in?
One day last year, after my usual weekly class in a studio full of part-time models, I came across a flyer. It promised that in six weeks I could become a “modern yogi”. All I had to do was to attend classes six times a week, meditate daily, keep a journal and take part in weekly meetings that are part tutorial on mindfulness and part group therapy. The programme promised that “an exciting transformation will occur”. Could I become one of those people I saw walking around Bondi – yoga mat strapped to my back, my Instagram feed full of downward dogs on the cliffs, with a Pacific Ocean sunset in the background?
I started the $600 programme, stuck with it and found things started to shift. After doing yoga and meditation every day for six weeks, my body felt looser, more pliable. Getting up during cold winter mornings and bending down to pick a sock up off the floor became a lot easier. Physically it was tough, and it took a month to really get my fitness level moving, but gradually I was able to keep up with the more athletic Vinyasa classes. At the end of 90 minutes, I would be covered in sweat and felt a curious mix of exhausted and blank. The repetitive sequences became a routine that I did robotically, without thinking. I was bored in class, but I also turned off my mind and the classes themselves became like a moving meditation.
As for the spiritual aspect, occasionally the weird speeches the yoga instructors gave hit home. On Friday in my first week, in a move that shocked just about everyone, Britain voted to leave the European Union. The teacher, an Irishman, referenced Brexit in his sermon about 45 minutes into the class. “You might not like change. You may resist change,” he said, walking around the heated room. “You may not agree with it. You may think the change is a bad thing. A very bad thing. But change has happened. It has happened and you can’t do anything about it. To resist it is pointless.” His voice was heavy, sorrowful, and he sighed. “It is what it is.”
There was a feeling in the class that we needed to hear things like this – but afterwards, I thought: Is this going to be the extent of our resistance and our protest against political situations that we don’t like? We stretch and get a sermon, go and have a juice – and that’s it?
FacebookTwitterPinterest ‘Occasionally the weird spiritual speeches the yoga instructors gave hit home.’ Photograph: Getty Images/Topic Images
I started thinking a lot about yoga and so many activities that are part of the wellness industry, and how so many people pour energy into their bodies when perhaps they should be trying to pour energy into the people and politics around them. Self care is great – but what if there’s no energy left to care about anyone else?
In the New York Times, American writer Judith Warner noted a disturbing social trend. Just as the women of the mid-70s took flight into consciousness-raising groups, the workforce, divorce and casual sex, their daughters are also taking flight, but that flight is inwards. “They’re fleeing to yoga,” she writes in the Times, “imitating flight in the downward-gazing contortion called the crow position. They’re striving, through exquisite new adventures in internal fine-tuning, to feel more deeply, live more meaningfully, better inhabit each and every moment of each and every day.”
Warner glumly, but correctly, concluded: “There is no sense that personal liberation is to be found by taking a more active role in the public world.” In fact, “such interiority seems to be a way to manage an unbearable sort of existential anxiety: a way to narrow the scope of life’s challenges and demands … to the more manageable range of the in-and-out of your own breath.”
The more yoga I did, the more compliments I received. My hair was shiny – people commented – and my skin glowed, my clothes were looser, and, like so many others, I began wearing athleisure gear to work. After all, work was just a pit stop on the way to another yoga class. Maybe Choudhury was right after all – maybe I could look different if I did a lot of yoga.
I wrote in my journal, I went to the Monday-night tutorials, I meditated, I drank cold-press juices, I did all the right things to become a modern yogi. I was on the way to achieving the ideal of the glowy person in the organic shop. I was almost there before I started wondering – is this really what I wanted to be?
The answer was, of course, no. I was a yogi for about two months before the narcissism of the whole enterprise got to me. There were other things, it turned out, that I had to do.
Bikram Choudhury leads a class in San Diego in 2010. Photograph: Rebecca Greenfield/Polaris/ eyevine Richard Godwin in The Guardian
We’re 15 minutes into the Monday morning class at Hot 8 Yoga in Beverly Hills. Francesca Asumah, one of the most sought-after instructors in California, is putting 48 perspiring humans through a sequence of 26 poses and two breathing exercises popularised by the celebrity yogi Bikram Choudhury. The temperature is a sapping 40C. Sweat slicks over yoga mats. Beautiful bodies melt into shapes that seem beyond the realm of ordinary human geometry.
Asumah’s class, titled A Dance With The Ancients, falls somewhere between gym session and sermon. “You must learn to love yourself, guys!” she encourages us in a northern English accent (she’s half-Ghanaian, half-English, and from Manchester). “If everyone loves themselves, then the whole world will be loved. And beware false gurus! Gurus are middlemen. We are all born in the temple. If anyone claims to be your guru, run a mile, people!”
The message has a special charge in this room. This is the home of what the yogis in my class call “the Bikram community-in-exile”: people who used to be at the heart of the movement, and who say they suffered horrendous abuse in their pursuit of yogic enlightenment. Sweating next to me is Minakshi “Micki” Jafa-Bodden, 48, former legal adviser for the Bikram yoga company. She wants me to appreciate the hold that these poses have before she will talk any further: “You can’t understand me unless you understand Bikram yoga.” And it’s just as well Jafa-Bodden remains devoted to the 26 poses: last month, Los Angeles county court gave her control of the entire global empire.
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If you’re not up on your chakras and pranayamas, you could be forgiven for thinking that “Bikram” is a term for a kind of hot yoga performed by celebrities and Hollywood types in unsanitary conditions. It is that: Andy Murray credits it with helping his “fitness and mental strength”; Serena Williams and David Beckham are said to be fans. But it is also a sequence of moves that takes its trademarked name from one man. At his early 2010s peak, the pony-tailed, waxed-chested image of Bikram Choudhury adorned the walls of around 650 licensed Bikram yoga studios across the world. For many, he was a spiritual leader as well as the inventor of an exercise class.
Little is known of Choudhury’s early life. Born in Kolkata in 1946, he claimed to have been invited to America by Richard Nixon, and to have taught yoga to the Beatles and Nasa astronauts. He once told a class that he invented the disco ball.
What is certain is that his yoga gave his students something they found life-changing. Asumah first went to a Bikram-affiliated studio in London in 2000. “I immediately saw the benefit of it,” she says. “At a normal yoga class, you do whatever poses the teacher feels like teaching you. Our form of yoga is different. I’m 64. My quality of life is so joyful and I know it’s because of the yoga.” She believes the 26 poses contain a “sacred geometry” that has been handed down from “the ancients”. Choudhury also claimed his form of yoga was more rigorous and authentic than westernised forms preaching peace and love. Micki Jafa-Bodden: ‘You can’t understand me unless you understand Bikram yoga.’ Photograph: Steve Schofield/The Guardian. Hair and makeup: Ricardo Ferisse
Choudhury first set up a studio in a basement in Beverly Hills. From the mid-1970s onwards, he drew in a celebrity clientele, including Michael Jackson, Jeff Bridges, Shirley MacLaine, Barbra Streisand and Raquel Welch. His classes, heated to a regulation 40C (designed to mimic conditions in Kolkata), offered a combination of constructive hazing, cosmic wisdom and pantomime eccentricity. He would wear Speedos and issue bizarre commands; in 2011, a writer for GQ magazine went to a class and reported him telling a student, “You, Miss Teeny-Weeny Bikini! Spread your legs!” He loathed the colour green and banned people from wearing it. He had never seen carpet until he arrived in America, and believing it represented the height of luxury had all his studios carpeted, hygiene be damned.
Initially, Choudhury asked for donations and slept on the floor of his studio; but as his celebrity grew, so did his material demands. He claimed he had trademarked his sequence and filed aggressive lawsuits to prevent former students from adapting his 26 moves (including a suit accusing Raquel Welch of stealing his sequence for her exercise book). In 2012, a California federal judge dismissed Choudhury’s attempt to trademark his sequence, ruling that a series of yoga poses cannot be copyrighted. As a New York studio owner, Greg Gumucio, whom Choudhury tried to shut down, told ABC news: “It’s kind of like if Arnold Schwarzenegger said, ‘I’m going to do five bench presses, six curls, seven squats, call it Arnold’s Work, and nobody can show that or teach that without my permission.’”
Choudhury’s most reliable stream of revenue was his twice-yearly teacher-training sessions, where up to 400 students would pay around £10,000 to undergo nine weeks of intensive yoga to become certified Bikram instructors. These earned Choudhury a personal fortune estimated at $75m, including a fleet of 43 luxury cars.
I saw it as my forever job. It allowed me to combine my love of yoga with the legal and business side
Benjamin Lorr, who wrote a book-length study of Choudhury called Hell-Bent in 2012, attended a training course in Las Vegas in 2009 and found himself drawn to Choudhury, despite describing him as “clearly a buffoon”. By the third evening, Choudhury had told the class that he launched Michael Jackson’s career, cured Janet Reno’s Parkinson’s disease, was once best friends with Elvis, and had experienced “72 hours of marathon sex, where my partner has 49 orgasms. I count.” (He married his wife Rajashree, herself a certified Bikram instructor, in 1984.)
But for Lorr, Choudhury’s ridiculousness only added to his charisma. He had the quality of being present in the moment. “You see it with Donald Trump, too – it’s this unscripted responsiveness,” Lorr tells me. “Bikram has an incredible ability to zoom in on specific people, combined with an ability to act as if he’s being true to himself.” And then there’s what Lorr calls the “volume game”. “When there are 380 people in a room cheering, you begin to wonder: ‘Why am I the only who’s sitting out of this?’ So you find yourself clapping and cheering, despite the fact that what he just said was moronic, or homophobic, or racist, or offensive.”
It was at these training camps – held in large hotel resorts – that Choudhury’s worst alleged abuses took place; there are now six separate suits working their way through the California courts, ranging from sexual harassment to rape. Jafa-Bodden is so far the only woman who has managed to defeat Choudhury in court: last month, a Los Angeles county jury awarded her a total of $6.8m in damages for a range of charges including unlawful dismissal and sexual harassment.
But recovering her damages has not been easy. Choudhury has since fled to India; his fleet of cars has vanished. When cornered by a TV journalist from HBO’s Real Sports at a teacher-training camp near Mumbai last October, Choudhury insulted his accusers and claimed that 5,000 women a day would line up to have sex with him: “Why do I have to harass women? People spend $1m for one drop of my sperm. Are you that dumb to believe those trash?” he said on camera. He also boasted that “this yoga is worse than cocaine. You can get rid of cocaine, but once you’re used to this yoga, you can’t stop.”
Back in March 2011, when Jafa-Bodden first stepped into Choudhury’s Beverly Hills HQ, she was convinced she had just landed her dream job. She was born in Assam, India, received her legal training in Britain, and had spent her career moving between Europe, India and the Caribbean, working in international litigation. She was introduced to Choudhury by his Indian lawyer, Som Mandal. Choudhury insisted that she start right away, and he and Rajashree helped her with her immigration papers, going so far as to choose (and furnish) a flat for her.
As a single mother with a six-year-old daughter, it seemed the perfect opportunity. “I saw it as my forever job,” Jafa-Bodden recalls. “It allowed me to combine my love of yoga and spirituality with the legal and business side of things. I was ready to take on a bigger role, and I also thought I was coming to work for a family-oriented company.”
Jafa-Bodden has the supple movements and clear complexion that comes from taking three or four hot yoga classes a week. She combines a disarming friendliness with a lawyer’s caution. She insists on meeting me twice before she will answer my questions: once for afternoon tea, once for yoga. When I am finally granted a formal interview at her attorneys’ offices in Santa Monica, she welcomes me wearing a camouflage jacket with the words “TRUST THE UNIVERSE” spelled in diamante on the back.
Her first inkling that something wasn’t right came when Choudhury and Rajashree invited her to their mansion in Beverly Hills a couple of days after she took up her position. “It was like the lair of a Bollywood villain. It was very showy and elaborate, not quite what I was expecting from a yoga guru.” Still, she says, he was on his best behaviour. “I’ve dealt with high-net-worth individuals in all sorts of countries, and my read on Bikram was just that he was eccentric.”
Meanwhile, in her day job, she found “operational dysfunction: a total co-mingling of personal and corporate assets”. Choudhury had a tendency not to settle his hotels bills, so her first task was to fight Marriott hotels over an unpaid sum of $1.8m. Choudhury also liked to use the company account as a personal credit card. But initially Jafa-Bodden saw this as an opportunity; she felt she had the necessary expertise to straighten out the business. It was only when a lawsuit from a former trainee named Pandhora Williams landed on her desk that she realised the extent of her problems.
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The Bikram teacher-training courses centre on two mass 90-minute hot yoga sessions a day interspersed with anatomy seminars, spiritual lectures and rote learning of 45 pages of copyrighted Bikram dialogue. Choudhury likes to conduct the evening class from a throne with one attendant typically brushing his hair and another massaging his legs. Francesca Asumah attended a course in spring 2002. “He walked in and everybody started jumping around and cheering,” she recalls. “Because I’m English, and we don’t really do cults, I didn’t really understand what was going on. But everybody was worshipping him.” Choudhury teaching in Beverly Hills, California in 1982. Photograph: Joan Adlen Photography/Getty Images
She was 49, and believes her “difficult” attitude led to her being shunned by Choudhury’s inner circle; the typical attendees were aged 22 to 35 and seemed more impressionable. “There were a lot of really beautiful bodies, all dressed in tight shorts and bikinis.”
In the evenings, Choudhury would invite his favourites to watch Bollywood movies with him. Anyone who fell asleep would be woken up; the ordeal would often go on until 3am. The first yoga session of the next day was 8am, and was often accompanied by vomiting, fainting and weeping. Nonetheless, despite the hardships, most students agreed it was worth it. “There were a few people who would exchange looks and raise their eyebrows,” Asumah says. “But you’d spent your £10,000. And the yoga’s good. And you’d just try to bear what you can.”
The case that landed on Jafa-Bodden’s desk in May 2011, the suit from Pandhora Williams, related to a training session at the Town and Country Resort in San Diego the previous autumn. Williams’ lawyers alleged that Choudhury had invited the class to lie down in savasana (corpse pose) whereupon he launched into a homophobic rant, announcing that all gay people should be put on an island and “left to die of Aids”. After the class, Williams had asked, “Bikram, why are you preaching hate? Yoga is supposed to be about love.” She alleges that he replied, “We don’t sell love here, bitch,” then told an assistant, “Get that black bitch out of here. She’s a cancer.” Williams was ejected from the course – and Choudhury refused to refund her $10,900 fee. So she sued for racial discrimination.
“I realised that if half of this was true, we were facing a very serious situation,” Jafa-Bodden tells me now. She conducted internal investigations and challenged Choudhury on his behaviour. She found him unremorseful. “He would pick on someone in the crowd. If someone got up to go to the toilet, he would say, ‘Where are you going? To change your tampon?’ He uses profanities, he’s antisemitic, he’s homophobic. He’ll say things like, ‘Blacks don’t get my yoga.’ And once he starts on his tirade of profanity, he doesn’t stop. Once he’s picked on you, then you’ve had it for the entire class.”
Why did no one stand up to him? “There’s very little you can do. He’s up there on a podium, he’s miked up, and it’s really hot.” Many trainees feared losing the thousands of dollars they had already spent on the fees. “Their livelihood depends on putting up with it. The problem was that Bikram had set things up in such a way that, without his continued patronage, you can’t teach anywhere else. So some of his victims would come back to his training and just try to take precautions.”
Once people have bought into any cult, there’s no rational way you can change their minds
Further allegations followed. Jafa-Bodden was required to read the manuscript of Lorr’s book Hell-Bent for libel, but found nothing actionable. The book’s allegations of sexual impropriety opened the floodgates. “Once people have bought into any cult, there’s no rational way you can change their minds – it has to be an emotional change,” Lorr tells me. “It was only when people started to see how much hurt he had caused that they began to change their minds.”
In 2013, a series of rape allegations were made. A former student, Sarah Baughn, claimed that Choudhury had sexually assaulted her at a 2008 training camp, pleading, “I am dying. I can feel myself dying. I will not be alive if someone doesn’t save me.” A Canadian student, Jill Lawler, sued Choudhury for a litany of charges, including sexual assault, gender discrimination, sexual harassment and sexual battery; she was 18 when the alleged crimes took place. Another student, Maggie Genthner, alleged that he raped her twice, forcing her legs into yoga postures and laughing at her.
Jafa-Bodden says she repeatedly challenged Choudhury on his behaviour, but he simply expected her to make the allegations go away. “At the outset, he expected me to be submissive,” she says. “He told me he was a god who could do whatever he wanted and that I was ‘stupid and too westernised’.”
Jafa-Bodden claims that, on one occasion, Choudhury held a meeting in his presidential suite and encouraged her to join him in bed. “He would tell me to go and ‘shut up’ the witnesses,” Jafa-Bodden says. “One woman sent a Facebook message saying that Bikram had tried to put his penis in her mouth – a horrific allegation. I went to Bikram and said, ‘What is this?’ And he said, ‘I thought we’d taken care of that bitch in Hawaii.’” After she told him he wasn’t allowed to bring trainees to his bedroom, he mocked her in front of a class: “He stood up on his podium and said: ‘My lawyer tells me I can’t have a girl in my room. So I’m now going to have two!’” Bikram Choudhury assists actress Carol Lynley at his yoga studio in Beverly Hills, California. Photograph: Joan Adlen Photography/Getty Images
Jafa-Bodden became depressed, which she says has led to ongoing problems with anxiety. “My entire life revolved around Bikram and his yoga. It was like living in a parallel universe,” she says. She considered leaving the country, but was trapped. “I never received my pay cheque on time or for the full amount agreed. I was dependent on Bikram for everything, including my work visa, my apartment, my car. My cellphone was connected to his and my every move was monitored. It would have been very risky to flee without a well-thought-out exit strategy. He would say they’d revoke my green card, so I’d be deported back to India.”
Finally, in February 2013, she was subpoenaed to testify in the Williams case, which sent Choudhury “crazy”. “He said ominously, ‘Well, we’ll just tell them we don’t know where you are.’ I was so frightened.” The next month, he terminated her contract. With no car and little money, she moved with her daughter to a guesthouse until she was able to find a small one-bedroom apartment.
Jafa-Bodden eventually turned to her former adversary, Carla Minnard, the Californian attorney who had subpoenaed her in the Williams lawsuit. “My motto is, where there is darkness let there be light,” Jafa-Bodden says now. “I feel I have to show my daughter that you have to fight through the fear.” She sued Choudhury for unfair dismissal and sexual harassment.
An Irish former employee, Sharon Clerkin (herself allegedly dismissed for becoming pregnant), testified at Jafa-Bodden’s trial that Choudhury continued to demean women at teacher training, calling them “bitches” and boasting about allegations that were then surfacing on social media (“it’s good for business”).
The jury unanimously ruled that Jafa-Bodden had been subject to sexual harassment, nonpayment of wages, wrongful dismissal and a number of further charges. In December, with Choudhury refusing to return to the US, the judge ordered that the income from his studio franchises and his intellectual property be handed over to Jafa-Bodden. Last month, she filed a separate suit against Rajashree, who divorced Choudhury in 2016 and remains in the Beverly Hills mansion. (At the time of the divorce, it was ruled that she wasn’t required to pay damages in any pending or future cases; Jafa-Bodden and her lawyers are challenging that verdict.)
To date, there have been no criminal charges brought against Choudhury; all the women are pursuing civil cases. Choudhury denied all of Pandhora Williams’ claims before they settled out of court in May 2013, and has dismissed the other allegations as “lies lies lies”. However, he has repeatedly refused to return to the US; last month he violated a court order to complete a video deposition in the Clerkin case. A few weeks later, his attorney in that case quit, saying Choudhury was no longer cooperating or paying his bills.
Responding to a Guardian request for comment, Bikram’s Indian lawyer, Som Mandal, last week denied all the allegations. He said that Bikram had hired new lawyers and would be appealing the verdict in the Jafa-Bodden case.
For her part, Jafa-Bodden says she is less interested in the money than in seeing justice done: “It’s about accountability.” Meanwhile, many Bikram studio owners are removing photographs of Choudhury and distancing themselves from their former guru. There are around 30 yoga studios that carry the Bikram name in the UK, and many are rebranding: Bikram Yoga North, West, City and Primrose Hill in London now go under the name Fierce Grace.
Outside the US, Choudhury continues to advertise training camps: his next teacher-training session in Acapulco, Mexico, this April is again priced at about £10,000. “That’s so concerning for us,” Jafa-Bodden says. “Innocent and impressionable young trainees might be going to these camps in jurisdictions where there may not be as many protections.”
You’d understand it if Jafa-Bodden never wanted to step inside another yoga studio again, but she remains devoted to the series of 26 poses. “It must seem mystifying to someone who is not into Bikram yoga,” she laughs, “but I do actually think yoga is the answer.” She credits Asumah with seeing her through her worst moments.
Asumah herself has every reason to leave yoga behind. Her first husband died of a heart attack after taking a yoga class in Ibiza, and she blames Choudhury for the failure of her second marriage. Yet she has forgiven him. “If you spoke to me when I was in the depths of hurt, I’d have spoken differently. But he didn’t make me bitter. The highest form of love is forgiving the unforgivable.”
All of which leaves Jafa-Bodden with a dilemma. She is effectively president of Bikram Inc. But there is a serious issue with the name: in the process of de-Bikramisation, she wants to separate the yoga from the man who created it – not so easy when it’s a brand known the world over (most devotees don’t make the connection with the megalomaniac in Speedos). And she still remains devoted to the Bikram community. Can she rebuild the business as something new? As Asumah says, “Sometimes you get a rotten branch, and you have to cut it off, but it doesn’t mean the whole tree’s gone.”
On a personal level, leaders are taking note of empirical research documenting meditation’s potential for reducing stress, lowering blood pressure, and improving emotional regulation. Mindfulness meditation — the practice of cultivating deliberate focused attention on the present moment – has caught on as a way to bring focus, authenticity, and intention to the practice of leadership. Harvard Business Review contributors Daniel Goleman and Bill George have described mindfulness as a means to listen more deeply and guide actions through clear intention rather than emotional whims or reactive patterns.
In an age in which corporations and public organizations are increasingly under attack for short-term thinking, a dearth of vision, and perfunctory reactions to quick stimuli, it’s worth posing the question: Can mindfulness help organizations — not just individual leaders — behave more intentionally? Practically speaking, can organizational leaders integrate mindfulness practices into strategic planning processes?
Seventy years ago, Viktor Frankl, an Austrian psychiatrist who had just emerged from years as a prisoner at Auschwitz, shed some light on the question with a now-classic teaching. “Between stimulus and response, there is a space,” he wrote in 1946. “In that space is our power to choose our response. In our response lies our growth and our freedom.”
Mindfulness — the practice of watching one’s breath and noticing thoughts and sensations — is, at its core, a practice of cultivating this kind of space. It’s about becoming aware of how the diverse internal and external stimuli we face can provoke automatic, immediate, unthinking responses in our thoughts, emotions, and actions. As the University of Virginia’s Timothy Wilson has argued, our brains are not equipped to handle the 11-plus million bits of information arriving at any given moment. For the sake of efficiency, we tend to make new decisions based upon old frames, memories, or associations. Through mindfulness practice, a person is able to notice how the mind reacts to thoughts, sensations, and information, seeing past the old storylines and habitual patterns that unconsciously guide behavior. This creates space to deliberately choose how to speak and act.
Organizations, like individuals, need this kind of space.
As UCLA’s Richard Rumelt, a leading expert on strategic planning, writes in his book Good Strategy, Bad Strategy, one of the quintessential components of good strategy is the ability to take a step out of the internal storyline and shift viewpoints. “An insightful reframing of a competitive situation” he writes, “can create whole new patterns of advantage and weakness. The most powerful strategies arise from such game-changing insights.”
To craft strategy on the basis of what Harvard’s Richard Chait and other scholars have called generative thinking, it’s not only necessary to identify a coherent set of policies or actions in response to a problem or opportunity, it’s also necessary to elucidate the full range of values, assumptions, and external factors at play in a decision-making situation. It’s essential to step back and ask not only whether the team has identified the right plans or solutions but whether they have identified the right questions and problems in the first place. All this requires space between stimulus and response. So how can organizations bring more space to strategic planning? Is the answer to simply recruit leaders and board members who engage in contemplative practices?
It can’t hurt. Steve Jobs, a regular meditator, made use of mindfulness practice to challenge operating assumptions at Apple and to enhance creative insight in planning. Ray Dalio of Bridgewater Capital has likewise used mindfulness not only as a tool for increasing productivity but also enhancing situational awareness as a strategist.
But it’s also possible to build mindfulness directly into planning exercises.
One of us recently had the opportunity to test the concept of mindful strategy with a group of middle managers and senior executives from the legal, advertising, finance, and non-profit sectors in the Bay Area. The experience gave us a clearer practical understanding of what works when it comes to integrating mindfulness practice into strategy retreats.
Take mindful moments: One simple approach is to integrate straightforward mindfulness activities into meetings and retreats. By punctuating planning exercises with deliberate time for those present to simply connect with their breath and recognize unnecessary distractions, organizers can create the conditions for intuition to arise. As Rasmus Hougaard and Jacqueline Carter wrote in HBR in March, it’s possible to integrate simple practices of focus and awareness throughout a workday. Google’s Chade-Meng Tan, has developed dozens of such workplace meditation modules that could fit neatly into planning retreats.
Explore alternative scenarios: It’s also possible to inject an element of mindfulness without meditating at all. Scenario planning exercises, for example, open decision-makers to numerous, plausible alternative “stories of the future” that inherently challenge assumptions and mindsets. Corporations including Shell and governments including Singapore have used such practices — first and foremost for their heuristic value — with considerable success for decades. Much like meditation, the practice of nonjudgmentally assessing different plausible futures is a practical way of shining light on old unexamined thought patterns and making room for new ideas.
Visualize positive outcomes: As Daniel Goleman argues, positivity is part and parcel of focused attention. “Pessimism narrows our focus,” he writes, “whereas positive emotions widen our attention and our receptiveness to the new and unexpected.” Organizational leaders can benefit from imagining organizational “end-states” during strategy sessions. This can be as simple as posing a variant of the question Goleman suggests— “if everything works out perfectly for our organization, what would we be doing in ten years?”—and taking time to contemplate.
Mindfulness practices like these can help leaders — and their organizations — identify which ideas and aspirations are important and which assumptions limit their growth. They’re useful not only for attaining enlightenment but also for making sense of a changing world.
From Interstellar to Batman and Star Wars the venerable religion has been the driving philosophy behind many hit movies. Why? Nirpal Dhaliwal in The Guardian Interstellar’s box office total is $622,932,412 and counting. It is the eighth-highest-grossing film of the year and spawned an endless raft of think pieces testing the validity of its science and applauding the innovation of its philosophy. But it is not so new. The idea which propels the plot – there is a universal super-consciousness that transcends time and space in which all human life is connected – has been around for about 3,000 years. It is Vedic.
When the film’s astronaut hero (Matthew McConaughey), declares that the mysterious and all-knowing “they” who created a wormhole near Saturn through which he travels to save mankind – dissolving his sense of material reality in the process – are in fact “us” he is simply repeating the central notion of the Upanishads, India’s oldest philosophical texts. These hold that individual human minds are merely brief reflections within a cosmic one.
McConaughey’s character doesn’t just talk the talk. He walks it, too. So, the multi-dimensional tesseract – that endlessly reflective prism he finds himself in as he comes to this realisation, and in which he views life from every perspective – is the film’s expression of “Indra’s net”, the Hindu metaphor which depicts the universe as an eternal web of existence spun by the king of the gods, each of its intersections adorned with an infinitely sided jewel, every one continually reflecting the others.
Hollywood’s eager embrace of Buddhism, yoga and other esoteric Indian systems is not new, of course. David Lynch is an outspoken exponent of transcendental meditation, Richard Gere follows the Dalai Lama and Julia Roberts affirmed her Hinduism in the wake of Eat, Pray, Love – a movie that tells the tale of a modern American woman’s journey towards peace through Indian spiritual practises that grossed over $200m. Hinduism can get the tills ringing even when it urges parsimony.
Nolan has long been a devout subscriber to the cause. A director famed for being able to get a multi-million dollar project off the ground with only his own name as collateral, he clearly knows the value of pre-existing brands such as Hinduism. His breakthrough hit, Memento, had Guy Pearce as an amnesiac whose unreliable consciousness is the faulty lens through which we see the story of a murder, told both in chronological and reverse order. This notion of distrusting individual reality and looking beyond it for truth was extended in Nolan’s Inception, in which Leonardo DiCaprio leads a team of psychonauts on a heist deep within the recesses of a billionaire’s mind – a spiralling adventure of dreams within dreams in which the laws of nature increasingly bend and warp – before finding its purest expression in Interstellar.
“Look at the first Matrix movie,” says producer Peter Rader. “It’s a yogic movie. It says that this world is an illusion. It’s about maya – that if we can cut through the illusions and connect with something larger we can do all sorts of things. Neo achieves the abilities of the advanced yogis Yogananda described, who can defy the laws of normal reality.”
Rader’s latest movie, a documentary about Paramahansa Yogananda – among the first gurus to bring Indian mysticism to America in the 1920s – has been a sleeper hit in the US. The film documents how influential Hindu philosophy is in American culture, with contributions from the likes of the yoga-devoted hip-hop mogul Russell Simmons. “There’s a big pent-up demand,” thinks Rader. “There are a lot of closet spiritualists who are meditating, doing yoga, reading books and thinking about a bigger reality. And now they can come out and say, ‘Yes, I’m into this.’Steve Jobs read Yogananda’s book once a year. He bequeathed a copy of it to everyone who attended his memorial. It helped inspire him to develop products like the iPad.”
But before Nolan, before the Matrix, before, even, the iPad, there was Star Wars: the film that opened mainstream America up to Indian esotericism more than anything else, with its cosmic scale and theme of a transcendental “force” that confers superhuman powers on those who can align with it. George Lucas was influenced by the mythologist Joseph Campbell, whose work A Hero With a Thousand Faces traced the narrative arc common to all mythic heroes that Luke Skywalker would embark upon. Campbell himself lived by his Upanishadic mantra “follow your bliss”, which he derived from the Sanskrit term Sat-Chit-Ananda.
“The word Sat means being,” said Campbell. “Chit means consciousness. Ananda means bliss or rapture. I thought: ‘I don’t know whether my consciousness is proper consciousness or not; I don’t know whether what I know of my being is my proper being or not, but I do know where my rapture is. So let me hang on to rapture, and that will bring me both my consciousness and my being’.” His mantra was the paradigm for Skywalker’s own realisation of the force, the sense of peace, purpose and power gained once he allowed himself to accept and unify with it. “If you follow your bliss,” thought Campbell, “you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living.”
As his mastery of the force neared its peak, Skywalker comes perilously close to taking Vader’s sinister path. With this, Star Wars established the principle in Hollywood of superheroes having to overcome an inner darkness while battling an external enemy, and finding an enlightenment in the process. Nolan’s trilogy of Batman movies – in which a tortured protagonist struggles as much not to become his nemesis as to defeat it – have introduced a whole new generation to the Indian god-myths and the teachings of yoga that emphasise the priority of one’s internal journey while facing the challenges of the outside world. Next year, even younger recruits to the cause will feel the force of the new JJ Abrams’ Star Wars movie.
“Spirituality is the open-secret,” says Rader. “A lot of people know that if we quieten down we can tap into a deeper power. And the movies that tap into that, like Star Wars and Interstellar, are hugely popular. Audiences know what the film is telling them, they have a sense that this story is working on a deeper level. It’s telling them that there’s more to life than just the ordinary. That there’s something much bigger, and they’re a part of it.”
A philosophy to which many are keen to subscribe is what makes religions successful. Movies, too.
