Something curious happened when I tried to potty train my
two-year-old recently. To begin with, he was very keen on the idea. I'd
read that the trick was to reward him with a chocolate button every time
he used the potty, and for the first day or two it went like a breeze –
until he cottoned on that the buttons were basically a bribe, and began
to smell a rat. By day three he refused point-blank to go anywhere near
the potty, and invoking the chocolate button prize only seemed to make
him all the more implacable. Even to a toddler's mind, the logic of the
transaction was evidently clear – if he had to be bribed, then the potty
couldn't be a good idea – and within a week he had grown so suspicious
and upset that we had to abandon the whole enterprise.
It's a pity I hadn't read
What Money Can't Buy before embarking, because the folly of the chocolate button policy lies at the heart of
Michael Sandel's
new book. "We live at a time when almost everything can be bought and
sold," the Harvard philosopher writes. "We have drifted from
having a market economy, to
being
a market society," in which the solution to all manner of social and
civic challenges is not a moral debate but the law of the market, on the
assumption that cash incentives are always the appropriate mechanism by
which good choices are made. Every application of human activity is
priced and commodified, and all value judgments are replaced by the
simple question: "How much?"
Sandel leads us through a dizzying
array of examples, from schools paying children to read – $2 (£1.20) a
book in Dallas – to commuters buying the right to drive solo in car pool
lanes ($10 in many US cities), to lobbyists in Washington paying
line-standers to hold their place in the queue for Congressional
hearings; in effect, queue-jumping members of the public. Drug addicts
in North Carolina can be paid $300 to be sterilised, immigrants can buy a
green card for $500,000, best man's speeches are for sale on the
internet, and even body parts are openly traded in a financial market
for kidneys, blood and surrogate wombs. Even the space on your forehead
can be up for sale. Air New Zealand has paid people to shave their heads
and walk around wearing temporary tattoos advertising the airline.
According
to the logic of the market, the matter of whether these transactions
are right or wrong is literally meaningless. They simply represent
efficient arrangements, incentivising desirable behaviour and "improving
social utility by making underpriced goods available to those most
willing to pay for them". To Sandel, however, the two important
questions we should be asking in every instance are: Is it fair to buy
and sell this activity or product? And does doing so degrade it? Almost
invariably, his answers are no, and yes.
Sandel, 59, has been teaching political
philosophy
at Harvard for more than 30 years, and is often described as a rock
star professor, such is the excitement his lectures command. In person
there is nothing terribly rock star about him; he grew up in a
middle-class Jewish family in Minneapolis, studied for his doctorate at
Balliol college in Oxford as a
Rhodes Scholar,
and has been married for decades to a social scientist with whom he has
two adult sons. His career, on the other hand, is stratospheric.
Sandel's
justice course
is said to be the single most popular university class on the planet,
taken by more than 15,000 students to date and televised for a worldwide
audience that runs into millions. His 2009 book
Justice,
based upon the course, became a global bestseller, sparking a craze for
moral philosophy in Japan and earning him the accolade
"most influential foreign figure" from China Newsweek. If you heard
a series of his lectures broadcast on Radio 4 in the spring you would have glimpsed a flavour of his wonderfully discursive approach to lecturing, which is not unlike
an Oxbridge tutorial, only conducted with an auditorium full of students, whom he invites to think aloud.
In
keeping with his rock star status, Sandel is currently embarked upon a
mammoth world tour to promote his new book, and when we meet in London
he has almost lost his voice. His next sleep, he croaks, half smiling,
isn't scheduled for another fortnight, and he looks quite weak with
jetlag. Understandably, then, he isn't quite as commanding as I had
expected. But although I found his book fascinating – and in parts both
confronting and deeply moving – in truth, until the very last pages I
didn't find it quite as persuasive as I had hoped.
This may, as
we'll come on to, have something to do with the fact that its central
argument is harder to make in the US than it would be here. "It is a
harder sell in America than in Europe," he agrees. "It cuts against the
grain in America." This is truer today than ever before, he adds, for
since he began teaching Sandel has observed in his students "a gradual
shift over time, from the 80s to the present, in the direction of
individualistic free-market assumptions". The book's rather detached,
dispassionate line of inquiry into each instance of marketisation – is
it fair, and does it degrade? – was devised as a deliberate strategy to
"win over the very pro-market American audience" – and it certainly
makes for a coolly elegant read, forgoing rhetoric for forensic
examination in order to engage with free market economics in terms the
discipline understands. But I'm just not entirely sure it works.
If,
like me, you share Sandel's view that moral values should not be
replaced by market prices, the interesting way to read What Money Can't
Buy is through the eyes of a pro-market fundamentalist who regards such a
notion as sentimental nonsense. Does he win you over then?
He
certainly provides some fascinating examples of the market failing to do
a better job than social norms or civic values, when it comes to making
us do the right thing. For example, economists carried out a survey of
villagers in Switzerland to see if they would accept a nuclear waste
site in their community. While the site was obviously unwelcome, the
villagers recognised its importance to their country, and voted 51% in
favour. The economists then asked how they would vote if the government
compensated them for accepting the site with an annual payment. Support
promptly dropped to 25%. It was the potty-and-chocolate-buttons syndrome
all over again. Likewise, a study comparing the British practice of
blood donation with the American system whereby the poor can sell their
blood found the voluntary approach worked far more effectively. Once
again, civic duty turned out to be more powerful than money.
However,
a true believer in the law of the market would surely argue that all
this proves is that sometimes a particular marketisation device doesn't
work. For them it remains not a moral debate but simply one of efficacy.
Sandel writes about the wrongness of a medical system in which the rich
can pay for "concierge doctors" who will prioritise wealthy patients –
but to anyone who believes in markets, Sandel's objection would surely
cut little ice. They would say it's a question of whether or not the
system is fulfilling its purpose. If the primary purpose of a particular
hospital is to save lives, then if it treats a millionaire's bruised
toe while a poorer patient dies of a heart attack in the waiting room,
the marketisation has clearly not worked. But if the function of the
hospital is to maximise profits, then treating the millionaire's sore
toe first makes perfect sense, doesn't it?
"I suspect that you
have – we have – a certain idea of what a hospital is for, such that a
purely profit-driven one misses the mark; it's deficient in some way; it
falls short of what hospitals are properly for. You would say, wouldn't
you, that that hospital – that market-driven one – is not a proper
hospital. They've misidentified, really, what a hospital is for. Just as
if they were a school that said: 'Our purpose isn't, really, primarily,
to educate students, but to maximise revenue – and we maximise revenue
by offering certain credentials, and so on,' you'd say: 'Well, that's
not a proper school; they're deficient in some way.'"
I would, I
agree. But a rabid rightwinger wouldn't. They would say the profit
motive is in itself blameless, and pursuing it by mending people's
bodies or expanding their minds is no different to making motor cars,
as long as it works.
"My point is that the debate, or the
argument, with someone who held that view of the purpose of the hospital
would be a moral argument about how properly to understand the purpose
of a hospital or a school. And, yes, there would be disagreement – but
that disagreement, about purpose, would be, at the same time, a moral
disagreement. I'd say 'moral disagreement', because it's not just an
empirical question: How did this hospital define its mission? It's: What
are hospitals properly for? What is a good hospital?"
I don't
think that would convince a hardliner at all. Similarly, I imagine a
hardline rightwinger might read Sandel's chapter about the practice in
the US of corporations taking life insurance policies out on their
staff, often unbeknown to the employees, and think: what's the problem?
Sandel writes about the "moral tawdriness" of companies having a
financial interest in the death of an employee, but as he doesn't
suggest it would tempt them to start killing their staff, these policies
would strike many on the right as a rational financial investment.
At
this point Sandel begins to peer at me across the table with an
expression of mild disgust and disbelief. Is this woman really, I think I
can see him wondering, from the Guardian? So I explain hastily that I
tried very hard to read his book wearing Thatcherite glasses.
"You
tried a bit too hard," he says wryly. "You shouldn't have tried so
hard. You should have gone with the flow a bit more." Which feels like a
disappointing answer.
The irony is that I think Sandel would have
written a more powerful book had he not tried to argue the case on
free-market economists' own dry, dispassionate terms. It is, as he
rightly points out, the language in which most modern political debate
is conducted: "Between those who favour unfettered markets and those who
maintain that market choices are free only when they're made on a level
playing field." But it feels as if by engaging on their terms, he's
forcing himself to make an argument with one hand tied behind his back.
Only in the final chapter does he throw caution to the wind, and make
the case in the language of poetry.
"Consider the language
employed by the critics of commercialisation," he writes. "'Debasement',
'defilement', 'coarsening', 'pollution', the loss of the 'sacred'. This
is a spiritually charged language that gestures toward higher ways of
living and being." And it works, for the book suddenly makes sense to
me. His closing elegy to what is lost by a society that surrenders all
decisions to the market almost moved me to tears.
"Does that mean I
should have just started and ended with the poetry, and forgotten about
the argumentative and analytical part?" he asks. "I want to address
people who are coming to this from different ideological directions."
But funnily enough, I think the poetry might well do a better job of
persuading those very sceptics he's trying to convert.
A
fascinating question he addresses is why the financial crisis appears to
have scarcely put a dent in public faith in market solutions. "One
would have thought that this would be an occasion for critical
reflection on the role of markets in our lives. I think the persistent
hold of markets and market values – even in the face of the financial
crisis – suggests that the source of that faith runs very deep; deeper
than the conviction that markets deliver the goods. I don't think that's
the most powerful allure of markets. One of the appeals of markets, as a
public philosophy, is they seem to spare us the need to engage in
public arguments about the meaning of goods. So markets seem to enable
us to be non-judgmental about values. But I think that's a mistake."
Putting
a price on a flat-screen TV or a toaster is, he says, quite sensible.
"But how to value pregnancy, procreation, our bodies, human dignity, the
value and meaning of teaching and learning – we do need to reason about
the value of goods. The markets give us no framework for having that
conversation. And we're tempted to avoid that conversation, because we
know we will disagree about how to value bodies, or pregnancy, or sex,
or education, or military service; we know we will disagree. So letting
markets decide seems to be a non-judgmental, neutral way. And that's the
deepest part of the allure; that it seems to provide a value-neutral,
non-judgmental way of determining the value of all goods. But the folly
of that promise is – though it may be true enough for toasters and
flat-screen televisions – it's not true for kidneys."
Sandel
makes the illuminating observation that what he calls the "market
triumphalism" in western politics over the past 30 years has coincided
with a "moral vacancy" at the heart of public discourse, which has been
reduced in the media to meaningless shouting matches on cable TV – what
might be called the Foxification of debate – and among elected
politicians to disagreements so technocratic and timid that citizens
despair of politics ever addressing the questions that matter most.
"There
is an internal connection between the two, and the internal connection
has to do with this flight from judgment in public discourse, or the
aspiration to value neutrality in public discourse. And it's connected
to the way economics has cast itself as a value-neutral science when,
in fact, it should probably be seen – as it once was – as a branch of
moral and political philosophy."
Sandel's popularity would
certainly indicate a public appetite for something more robust and
enriching. I ask if he thinks academia could do with a few more
professors with rock star status and he pauses for a polite while before
smiling. "That's a question I would rather have you answer than me, I
would say." That someone as unflashy and mild-mannered as Sandel can
command more attention in the US than even a rightwing poster boy
academic such as Niall Ferguson must, I would say, be some grounds for
optimism. On a purely personal level, I ask, is there any downside to
engaging with the world through the eyes of moral philosophy, rather
than simple market logic?
"None but the burden of reflection and moral seriousness."