How do you formulate an anti-consumerist worldview that doesn’t involve becoming a killjoy?
Christmas is a face-off between people who are spiritual and people who are consumerist. The consumerists never call themselves that, they’re just really keen to let you know that they don’t believe in God. The spiritual ones never call themselves spiritual, they are just very anti-consumerist. It’s the dialectic method of identity building: I hate crackers and piped music, ergo I am deep; I hate superstition and unprovable things, ergo I am fun. It’s like a zero-sum game in which the shops helpfully give the spiritualists something to kick against, and the churches, especially with their midnight shenanigans, give the consumerists something to laugh at.
Unfortunately, it doesn’t leave you much room for manoeuvre if you are both anti-consumerist and an atheist. Pretty much everything you say will deliver you into the hands of the wrong ally. Up until now, I have always just succumbed to one side, in order to avoid getting crushed by the competing plates. Between about 1983 and 2013, assuming myself – on the final throw of the dice – to be more of an atheist than an anti-consumerist, I swallowed the shop-fest whole. I remember standing in Marks & Spencer buying a slipper bag for my uncle, crying with laughter at the scope of the needlessness. Who needs a bag to put their slippers in? It’s like having a special wallet for handkerchieves. Probably, if he’d lived a bit longer, I’d have bought him one of those too. None of this ever struck me as at all obscene; it was all at one remove from obscenity, like a cartoon of someone accidentally chopping off their arm.
But having kids has tipped me over the edge. It isn’t their spiritual wellbeing I’m worried about – they have grandparents for that. It’s the volume of plastic tat I have to throw out every year, to make way for the next tranche of plastic tat. It’s like an anxiety dream, this act: shovelling gigantic, brightly coloured items that have detained nobody for one second longer than the time it takes to render them incomplete or no longer working. They are almost new, and completely pointless. I don’t want to blight another household with them, but I can’t face putting them in the bin, so the whole lot from last year spent six months in a sort of staging post, some inconvenient place while I waited for some other person to throw them out for me. If they’re battery powered it’s 10 times worse, because the added complexity is like an accusation. They are all battery powered.
This is when you’re faced with the question that you should have squared up to 20 years ago: how do you formulate an anti-consumerist worldview that doesn’t involve becoming a killjoy? How do you eschew consumption while still maintaining your spiritual hollowness? The people buying the plastic have annexed the space “fun”, while the people with the baby in the manger have appropriated “thought”. I have no ideological home in this season. But I do love the drinking.
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