Big Brother BCCI's Watching!

Sharda Ugra in Economics and Political Weekly

In May and June this year, when the Indian Premier League (IPL) was, much to its self-regarding outrage, being hauled away for questioning, N Srinivasan, president of the Board of Control for Cricket in India (BCCI), found himself trailed by reporters, cameras and mikes. Distinctly displeased, as he headed for his car on one occasion, Srinivasan (Srini, to friends) barked out: “Why are you hounding me?” The simple answer? His son-in-law, Gurunath Meiyappan, “high official/team principal” of the Chennai Super Kings, Srinivasan’s beloved IPL team, had been arrested by the Mumbai police for placing bets during the IPL. On the day in question, Srinivasan was three stories on two legs – BCCI chief, IPL team owner, father-in-law. The most powerful man in cricket tripped up by a black sheep in the family who had toppled his business. What’s not to hound? A simple answer to that question: because Srini was in the dock, because the media are hounds, because they – we – can.

It was a twisted, ironic turning of the tables on the man under whose regime BCCI has become not only enormously richer but also enormously in control of the messages around Indian cricket. During the IPL corruption scandal, those messages, for perhaps the first time in his reign, had gone out of Srinivasan’s control. His otherwise glacial disdain for a notoriously fickle 24×7 media was suddenly put under unrelenting headlights and left unprotected by either his position or influence.

BCCI’s relationship with the independent, mainstream media has gone from general chumminess to a teeth-gritting tolerance on either side. During the last five years, the time when Srinivasan rose from BCCI treasurer to secretary to president, the Board has become more determined to tighten an iron-fisted grip over the media, starting with the medium that generates the bulk of its revenues and reaches an audience of millions – television.

In 2008, BCCI put Sunil Gavaskar and Ravi Shastri on its payroll with gargantuan price tags. “Sunny & Ravi” Inc became mandatory mascots, required to be on commentary duty wherever India played, regardless of who owned the TV rights. The two most influential Indian voices on cricket television were safely co-opted. Their signing coincided with the advent of the IPL and the rise of BCCI’s Midas-like monetiser, Lalit Modi. The Gavaskar-Shastri duopoly was a beginning. As revenues skyrocketed through the IPL, BCCI set up its own independent TV production unit. This new team (partly cannibalised from Neo Sports/Nimbus who owned the TV rights to cricket in India until 2012) even purchased its own outside broadcast vans. Ownership over Indian cricket was to be established at every level.

Much of this could be put down to Lalit Modi’s desire to commercialise every inch of the Indian cricket “property”. But when the first round of IPL sleaze excised Modi from the system in 2010, his philosophy was kept alive. India’s wealth had earned it the right to become cricket’s Big Brother. When, during the 2011 tour of England, former England captain Nasser Hussain criticised BCCI’s obduracy over the Decision Review System (DRS), Shastri’s rebuttal was slightly petulant:

England are jealous about the way IPL is going, jealous that India is No.1 in world cricket, jealous that India are world champions. They are jealous because of too much money being made by BCCI.

The repercussions of that skirmish went deep when England toured India a year later. Star Sports won “media rights” for all cricket played in India but BCCI retained its hold over production rights. Through production came the full force of Big Brother’s thought police. Commentators on the home networks were told that three topics were taboo, never to be brought up on air: selection, administration and DRS.

Then followed a bitter battle over the cost of providing space and access to Sky TV and BBC radio in the broadcast areas at grounds. Sky had paid Star for the world feed, but a BCCI official huffily asked why the Sky commentary team should be given access in Indian grounds without a cost: “So that Hussain and others can come here and criticise India?” The inability to accept criticism was turned into a national project. Sky’s expert team worked out of studios in west London.

BCCI then refused accreditation to photo agency Getty Images for its use of Indian cricket pictures for commercial gain rather than editorial purposes. A media coalition made of wire services like Reuters, Associated Press (AP) and Agence France-Presse (AFP) boycotted the matches in protest.

Most certainly, there are commercial constraints at work in each of these incidents. In the past, overseas broadcasters have talked through requirements and arrived at agreeable fees or quid pro quo arrangements. Even in the case of the England tour, solutions could have been worked out, but BCCI chose to bring in the heavies. Sanjay Manjrekar, who did studio work for the England series for Star had tweeted “Fans like Boycott. Only guy who is free from BCCI shackles on our show”, before pulling it off his Twitter account. The kerfuffle with Getty continues; when Australia toured India in early 2013, Ian Chappell refused to be a part of the commentary team because of BCCI’s unwritten three-point don’t-do list. Commentary during the series sounded programmed and tinny: catches that went down after hitting Virat Kohli on the chest and M S Dhoni on his wrist were called “half-chances”.

In the IPL that followed, commentators Danny Morrison and H D Ackerman, in their high-volume excitement, introduced Virat Kohli, talking of him as a possible “future captain of India”. That happened to be the last IPL game both worked on. Big Brother was watching and listening.

Since the IPL’s second round of sleaze hit the headlines (but not on IPLTV, where the game’s greats made no reference to it), there came one final squeeze – this time, on the players. “Quiet words” have been had with Virat Kohli, Cheteshwar Pujara and Rohit Sharma for giving interviews to newspapers. Sharma called up one reporter, requesting him to spike the interview. This, after the players had produced the best news around Indian cricket in months – by winning the Champions Trophy.

On 19 July, 35 contracted players were sent an email which read:

Dear All, Trust you are well. You are requested to refrain from giving interviews to the media, without the prior, written permission of the BCCI. Regards, Sanjay Patel, Hony. Secretary, BCCI.

Never let it be said the BCCI’s Ministry of Truth doesn’t fill in its paperwork.