The song No Charge reminds us that Britain used to be less greedy

Those who believe the myth that 1970s Britain was 'the sick man of Europe' forget how progressive the decade was

Neil Clark
Neil Clark
guardian.co.uk, Friday 10 June 2011 10.30 BST



It's regarded by some as one of the slushiest No 1 records of all time. It's exactly 35 years ago this week that No Charge, sung by the Canadian artist JJ Barrie, got to No 1 in the British pop charts – and thanks to the wonders of BBC4, who are repeating Top of the Pops shows from 1976 on a weekly basis, we'll all be able to see it performed on our television screens next Monday.

Some won't be looking forward to it too much – in his Guardian article of a week ago, Alexis Petridis claimed that 1976 was the worst year for pop music ever.

But leaving aside debates about musical merit, what watching the repeats of Top of the Pops and other programmes from the same era on channels such as Yesterday, ITV3 and ITV4 shows us is what a less commercialised age the pre-Thatcherite 1970s were.

No Charge might be considered over-sentimental by some, but it is also a powerful critique of the mentality of putting a dollar sign on things we should be doing for free.

It's extremely unlikely that such a song would be released in the uber-capitalist Britain of today, let alone get to No 1. But in the progressive, left-leaning mid-1970s, it was always likely to be a hit.

Thanks to the glories of the "market economy", many things which were free, or at least very cheap, 35 years ago, cost a small fortune today. In 1976 you didn't have to book up months in advance to find a reasonable train fare from London to Liverpool, you just turned up on the day. Utility bills were not something to be feared in the days when publicly owned bodies and not profit-hungry private companies provided your electricity, gas and water.

Students going on to higher education did not have to worry about building up huge debts in order to pursue their studies. Neither did old people have to worry about selling their homes in order to finance going into care. And in those pre-Sky days, all the best sports – including live coverage of England's summer Test match series – could be watched on television for the very modest cost of the licence fee.

In short, in the social democratic Britain of the 1970s, No Charge was not just the name of a No 1 hit record, it summed up the ethos of the era – an era in which the interests of people came before corporate profits.

This aspect of the 1970s is often lost in accounts of the period. The dominant neoliberal narrative casts 1970s Britain as the "sick man of Europe" – a country rescued from the horrors of collectivism by the great saviour Margaret Thatcher. But even the liberal left have bought in to large parts of this rightwing myth, and have failed to stick up for the 1970s as much as they should. The fact that Britain went to the IMF in the autumn of 1976 is taken as proof that the postwar settlement had failed – even Denis Healey, chancellor at the time, has admitted: "We didn't really need the money at all."

Watching television programmes of the 1970s reminds us of the anti-capitalist values which were once mainstream. The year that No Charge got to No 1 saw the television debut of James Mitchell's drama series, When the Boat Comes In, which tells the story of trade union activist and strike organiser Jack Ford. The Onedin Line, currently being re-shown on the Yesterday channel, highlighted the greed of unscrupulous ship-owners and the terrible conditions that sailors had to endure in the 19th century. Upstairs Downstairs, another 70s classic being repeated on ITV3, showed how those "downstairs" saw their position improve in the 20th century. In Poldark, the title character takes the side of the poor against the greedy landowner and banker George Warleggan.

Since the days when those programmes were screened, we've seen the money-grabbing values of the City and Wall Street permeate all aspects of our lives. Who would have thought that water – which falls out of the sky for free – would become a tradable commodity, or that care homes would be owned by City investors?

While in the summer of 1976 we were listening to No Charge and enjoying the lowest levels of inequality in our history, in the grossly unequal Britain of June 2011, we're tuning into The Apprentice. The proto-Thatcherite little boy in No Charge – who wants to bill his mum $5 for "mowin the lawn" and $1 for "takin out the trash" – rightly gets corrected: today he'd probably be lauded as a brilliant up-and-coming entrepreneur.

Neoliberals want us to believe that "market forces" are the only show in town. But watching 1970s television programmes gives us a window into a world where things were different. It's not possible to turn the clock back to 1976, but we can make the title of JJ Barrie's No 1 hit record the slogan for a better and less commercialised Britain.